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Find people and contact persons at the decision-making level - this is how you find relevant contacts

03/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

To find people and contact persons at the decision-making level for your sales team, you can follow these steps:

Identify your target market and industry: Determine the industry or market segment you want to target for your sales team.

Research companies in your target market: Use online directories, industry associations, and trade publications to find companies in your target market.

Identify decision-makers: Once you have identified companies in your target market, research who the decision-makers are. This may include senior executives, department heads, or purchasing managers.

Use social media: Social media platforms like LinkedIn can be useful for finding decision-makers in your target market. You can search for individuals by company, job title, and other criteria.

Attend industry events: Attend industry events and conferences to network with decision-makers in your target market. This can be a great way to make in-person connections and build relationships.

Use sales intelligence tools: There are many sales intelligence tools available that can help you find decision-makers and contact information. These tools can provide valuable insights into the companies and individuals you are targeting.

Remember, it's important to do your research and build relationships with decision-makers in your target market. By taking the time to identify relevant contacts and build strong relationships, you can increase your chances of success and grow your business.

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Submitting a press release - How to get your press message to the target

03/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

If you want to submit a press release, there are some important steps to follow to ensure that your press release is published successfully. Here are some tips on how to submit your press release:

Determine target audience and publication date: Consider the target audience you want to reach and the best publication date for your press release.

Provide relevant information: make sure your press release contains relevant and interesting information that will be of interest to your target audience.

Format and design: Pay attention to the formatting and layout of your press release to ensure it looks professional and is easy to read. Use short paragraphs and add headings to increase readability.

Research contacts: Research potential contacts and media outlets that might publish your press release. Gather contact information from journalists and publishers.

Write to contacts: Send your press release to the selected contacts and ask for publication.

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Writing a press release - How to make it work

03/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

If you want to write a press release, you should follow these steps:

Define target audience: Think about who your target audience is and what interest they might have in your topic.

Formulate core message: Summarize the most important message of your press release in one short sentence. This core message should be repeated throughout the rest of the press release.

Create structure: A press release consists of a headline, a lead, the main body and contact information. Structure your press release accordingly and make sure you include all the important information.

Use understandable language: Write in clear and understandable language that can be understood by non-specialists.

Present facts: Present facts and figures to support your message.

Use quotes: Use quotes from relevant people to reinforce what you are saying.

Formulate call-to-action: Conclude your press release with a clear call-to-action, such as a request to contact you or a reference to more information.

Proofread: Have at least one person proofread your press release to avoid spelling and grammatical errors.

Mailing: Send your press release to relevant media outlets, making sure to include the distribution method and publication date.

A well-written and structured press release can help ensure that your message is picked up and disseminated by relevant media.

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Customer loyalty - How to avoid that your customers "defect" to the competition

03/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Offer attractive discounts and offers on a regular basis.

2. Provide excellent customer service to your customers.

3. Make sure that your product or service meets the requirements of your customers.

4. Keep your customers informed about new developments and products.

5. Familiarize your customers with new technologies and features.

6. Encourage your customers to share your business with others.

7. Build a community that allows your customers to communicate and share ideas.

8. Allow customers to submit feedback on your product or service on an ongoing basis.

9. Provide an easy and convenient way for your customers to contact you.

10. Take steps to provide a unique experience for your customers.

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How to find customers for your products and services

03/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are several ways to find potential customers for your products and services. Here are some steps you can take:

Define your target audience: Identify your potential audience by considering demographic and psychographic characteristics. Who are your ideal customers? What problems do they have that your products or services can solve?

Create a marketing strategy: Determine which marketing channels you want to use to reach your target audience. This can include, for example, social media marketing, email marketing, search engine marketing (SEO and SEA) or influencer marketing.

Use social media: Use social networks such as Facebook, Twitter, LinkedIn or Instagram to reach your target group and draw attention to your company. Create a company page and post interesting content regularly.

Offer Free Trials or Trials: When you launch a new product or service, offer free trials or trials to attract potential customers.

Publish customer reviews: Publish customer reviews on your website and social networks. Positive reviews can convince potential customers to try your products or services.

Network: Attend industry events and connect with other companies.

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