12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Storytelling is an art form that involves telling a story in a unique and creative way. It can be used to convey a message, product or brand, but also to provide entertainment. Storytelling can be verbal, visual, via social media, or a combination of all three. It helps create an emotional connection to a message or brand and makes the audience feel connected to the story.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Media presence refers to the degree of visibility of a company or person in the media. This includes traditional media such as print, radio, television and online media as well as social media channels such as Twitter, Facebook, Instagram and YouTube. Increased media exposure can help raise awareness of a company, brand or person. It can also help build trust in a company and attract new customers.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A social media strategy is a plan for how to effectively use social media channels, such as Facebook, Twitter, Instagram, YouTube, etc., to achieve a specific goal. These goals may include generating more followers, generating more website traffic, generating more leads, or generating more sales. A social media strategy involves selecting the right social media platforms, planning content, and developing a strategy to achieve the desired goal.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Online PR is a form of public relations in which communication takes place via digital channels, such as social media platforms, websites, blogs, email campaigns and online advertising. The aim is to promote and market a brand, company or product and to establish a direct connection with potential customers.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Media planning refers to the strategic planning and implementation of advertising measures in the various media. It includes selecting the media, determining the advertising budget, deciding on the timing of the campaign, and selecting the advertising copy and graphics. Media planning focuses on optimizing advertising success by considering all aspects of the media mix. This includes traditional media such as print, TV, radio and outdoor advertising, as well as new media such as the Internet and social media.