12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The engagement rate is a measurement that indicates how engaged a user is on a social media platform. It is usually given as a percentage and is calculated by dividing the number of interactions (likes, comments, shares, etc.) a user has by the number of their followers.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
1. Use a tracking tool to track the activities of your website visitors. This will allow you to see which pages they visit, how long they stay on each page, and how often they return.
2. Add a sign-up form on your website to get visitors to sign up for your newsletter or other offer.
3. Create preference profiles for your website visitors based on the pages they visit and use this information to target them.
4. Have a demand or lead generation page on your website where visitors can request your products or services.
5. Create an email campaign to inform your website visitors about news, offers and updates.
6. Segment your website visitors and target your marketing and promotions to those most likely to be interested in your products or services.
7. Use social media to interact with your website visitors by providing and responding to relevant content.
8. Conduct a survey to learn more about your website visitors' interests and needs.
9. Conduct A/B testing to find out which pages and content resonate best with your website visitors.
10. Use customized emails to target unique website visitors and convert them.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
An advertorial is a type of advertisement presented as an editorial article, series of articles, or an advertisement article. It can be considered a type of self-promotion and is designed to look like it is an editorial article, but is actually an advertisement. Advertorials can occur in a variety of formats including print, online, audio, video and social media.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Social selling is an approach in which salespeople use social media to identify and engage with potential customers and build relationships. It is a form of selling that allows salespeople to build a direct, personal relationship with customers by engaging in their online presence and responding to relevant discussions. Through these interactions, sellers can identify prospects and position themselves as experts in their industry to drive a higher conversion rate.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Inbound marketing is a strategic approach that aims to attract and retain potential customers by providing relevant, useful content. It focuses on attracting the attention of potential buyers by creating and publishing high-quality content that is visible through search engines and social media. The goal is to engage potential buyers in the buying process by providing useful information. Inbound marketing can also be an effective way to build a strong brand by establishing a strong presence on social media and by creating a user-friendly, easy-to-navigate website.