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How to recognize fake stores & online shops on the Internet

08/25/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In today's digital era, online shopping and e-commerce have undoubtedly revolutionized our consumer behavior. But with the rise of online commerce, fraudulent activities such as fake stores have also become a serious threat to consumers. These enticing but fraudulent websites lure unsuspecting shoppers with supposed bargains and high-value products that are often never delivered. So how can consumers distinguish between genuine online stores and scams? Here are some important tips for spotting fake stores online and protecting yourself from fraud.

1. Check the URL and website details

The first step to identify a fake store is to carefully check the website address (URL). Scammers often use similar-sounding URLs to mimic real online stores. Look for typos, unusual subdomains or extra words in the URL. A secure website should also have a "https://" instead of "http://" to ensure data encryption.

2. Research the online store

Conduct a thorough online research to find out if the online store is reputable. Look for reviews, customer ratings and experiences of other buyers. Authentic stores usually have an online presence on social media and platforms like Google My Business. If any trace of a store outside its own website is missing, beware.

3. Watch out for unusual payment methods

Fake stores tend to offer unusual or questionable payment methods. Be skeptical if only bank transfers, cash shipments or prepaid cards are accepted. Reputable online stores offer a wide range of secure payment options, including credit cards, PayPal and other established service providers.

4. Too good to be true? Be skeptical!

Offers that are too good to be true are often just that. When an online store offers extremely low prices for products that are normally much more expensive, alarm bells should ring. Scammers use this tactic to grab buyers' attention and lure them into the trap.

5. Check the imprint and contact information

Every reputable online store should have an imprint with clear contact information. If this information is missing or the contact information is vague and incomplete, it indicates a possible fake store. Verify the information provided by doing a quick online search for the company or people responsible.

6. Trust your instincts

In the end, your gut instinct is often a good indicator. If something about an online store strikes you as odd, or if you have an uneasy feeling, it's probably better to back off and shop elsewhere.

The rapid increase in fake stores requires consumers to be highly vigilant. By following these tips and being discerning about their online purchases, they can protect themselves from fraudulent activity and ensure that they spend their hard-earned money with trustworthy merchants.

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Google Ads sets auto-optimized CPC for Shopping campaigns and relies on Performance Max and AI updates

08/15/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Google Ads will stop using auto-optimized cost-per-click (ECPC) for Shopping campaigns in October 2023. Advertisers will be able to use alternative formats like Performance Max instead, with Google hinting at upcoming AI updates for Shopping. ECPC was introduced about ten years ago, but due to more efficient bidding strategies, this option is no longer supported. Shopping campaigns using ECPC will behave similarly to manual CPC campaigns starting in October. Google recommends advertisers to use other bidding strategies like target ROAS, "maximize conversions" and "maximize conversion value". Performance Max campaigns will receive personalized recommendations and AI-generated content in the future thanks to Gen AI features.
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Marketing addresses in the lettershop - What you should look out for when buying

07/24/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

- Make sure that the addresses are up-to-date and correct.

- Check that the addresses correspond to the desired target market.

- Verify that addresses have sufficient information for an effective campaign.

- Check that the addresses are part of a database that is updated regularly.

- Make sure that the addresses are cost-effective and offer good value for money.

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The startup scene in Rostock - Who is founding and in which area?

05/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Rostock has developed a vibrant start-up scene in recent years, which is supported by the university, local initiatives and the city administration.

An important player in Rostock's startup scene is the Rostock Business and Innovation Center (RBIC). The RBIC offers young companies offices, laboratory space and advice. Here, founders can benefit from the expertise of experienced staff and have access to a network of investors and business partners.

Another important initiative is the Rostock Start-up Slam, an event where young founders can present their business ideas and receive feedback from a jury of experts and the audience. Here, young start-ups have the opportunity to present themselves to a broad audience and make contacts.

The University of Rostock also plays an important role in the start-up scene. The university offers support and advice to students and graduates who want to start a business. There are also special courses and workshops that deal with the topics of founding and entrepreneurship.

An example of a successful start-up from Rostock is the company Centogene. The company was founded in 2006 and specializes in the diagnosis of rare diseases. Centogene is headquartered in Rostock and now has subsidiaries in several countries.

Overall, Rostock has an emerging startup scene that benefits from a good infrastructure, a strong university and a supportive city government. The city offers a good environment for young companies and thus contributes to the economic development of the region.

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What is Shopware?

04/27/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Shopware is a German e-commerce platform that helps businesses create and operate online stores. The software offers a wide range of features that enable online retailers to easily manage their products, optimize their sales strategies, and provide their customers with a seamless shopping experience.

Shopware is especially known for its high flexibility and customizability. There are a large number of plugins and extensions that allow users to extend and customize the platform according to their needs. In addition, Shopware is open source software, which means that the source code is available for anyone who wants to use or modify it.

Shopware is very popular in the German e-commerce industry and is used by many well-known brands and companies. The platform offers a free community edition as well as several paid editions with advanced features and support.

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