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News / Blog: #services

What are press contacts?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Press contacts are contacts with people and media that you as a company or organization can get in touch with to report on your brand, products or services. This can take the form of press releases, interviews, articles, blog posts and other forms of coverage. Press contacts help companies promote their brand and products in relevant media and to potential customers.
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What is customer loyalty?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Customer loyalty is the active maintenance and development of a long-term relationship between a company and its customers. It means that a company strives to build and maintain a bond with its customers in order to turn them into loyal repeat customers. Customer loyalty can be achieved through a variety of techniques and strategies. These include loyalty programs, customer rewards, promotions, personalized services, consulting, and more.
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What are public relations?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Public relations (PR) is a strategic communication process aimed at building, maintaining and improving an organization's relationships with its public audiences and stakeholders. It also deals with the development, dissemination and maintenance of news and information about an organization, its products and services, its brand, its activities and its organization.
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What is market research?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Market research is the systematic collection, analysis and interpretation of information about a particular market, industry or product or service. Market research can help companies develop new products and services by gathering information about consumer needs and wants. It can also help strengthen the company's competitiveness by providing information about the competitive landscape.
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What is advertising?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Advertising is the art of getting people to buy or use a product or service. It is one of the most important marketing tools that companies can use to promote their products or services and reach out to potential customers. Advertising can be published in various media such as print, radio, TV, online and social networks.
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