12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Multi Level Marketing (MLM) is a sales strategy in which a company markets itself through a network of people who act as independent sales partners. These sales partners receive a commission for the sale of products or services and can additionally be rewarded with commissions via a multi-level system if they win new partners for the company.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
New customer marketing is a strategy aimed at attracting new customers. It consists of a series of actions to reach and retain new customers, including creating advertising campaigns, distributing promotional materials, developing offers, developing partnerships, and developing a brand. New customer marketing focuses on increasing sales by attracting new customers and increasing customer loyalty by providing quality products and services.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Online marketing refers to all marketing activities conducted via the Internet. It includes all online advertising measures aimed at increasing the visibility of a company, product or service and boosting sales. Online marketing is closely linked to search engine optimization (SEO), search engine advertising (SEA), content marketing, e-mail marketing, social media marketing, affiliate marketing, advertising banners and online PR.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Performance marketing is an approach that aims to deliver advertising that is directly linked to business results. It focuses on achieving specific goals such as lead generation or the sale of products or services. Performance marketing can be used in a variety of ways, including search engine marketing, display advertising, social media advertising and email marketing. Compensation for performance marketing is typically based on some type of pay-per-performance structure, where the company is paid for each lead or sale it generates.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Social media marketing is the use of social networks to market and promote a brand, product or service. It is a form of online marketing in which companies try to attract the attention of potential customers by posting content on various social networks such as Facebook, Twitter, Instagram, YouTube and Pinterest.