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B2B Sales - How to win more customers

01/22/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your target customers: First, it's important to define your target customers in terms of their industry, size, region, and other characteristics. This will help you better focus on those customers who will benefit the most from your product or service.

2. Create a strong brand: By building a strong brand, you can stand out from the competition. Invest in designing a professional logo, a memorable website and other marketing activities to make your brand known.

3. Use social media: social media is an effective way to connect with your customers and keep them updated on news and offers. Create a presence on the major platforms and use them to connect with your customers.

4. Focus on customer service: B2B customers are interested in quality customer service that provides quick answers and solutions to problems. Invest in a good customer service team and make sure they respond to all inquiries quickly and professionally.

5. Build a network: By building a network of industry leaders, experts and other relevant people, you can promote your brand and expand your customer base. Create a list of potential contacts and build these relationships by keeping them informed and sending them information about your products and services on a regular basis.

6. Make use of inbound marketing: Inbound marketing is one of the most effective ways to attract new customers. Create interesting content such as blogs, whitepapers, videos and infographics to drive visitors to your website and get them to sign up for your newsletter.

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Achieve more sales with fewer customers - How you can push through higher prices

01/17/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your value: before you try to impose higher prices, you need to be clear about what you offer and how you add value to your customers. Think about what you offer that others can't and why customers should choose your service or product.

2. Offer high-value services: If you want to push through a higher price, you need to make sure you are offering high quality services. Make sure you deliver the best quality possible and that your customers get real value for their money.

3. Offer customer service: Good customer service is crucial for many customers. Make sure you deliver quick responses to inquiries and complaints and provide a positive experience for your customers.

4. Build a strong brand: A strong brand will help you push through higher prices. Invest in creating a unique brand that your customers will recognize and trust.

5. Be creative: Think about how you can provide your customers with a value-added experience that not only increases your sales, but also provides real value to them. Be creative and think of new ways to help your customers.

6. Create a pricing strategy: define your pricing strategy and make it clear how you will determine your price and why that price is appropriate. If you can explain to your customers why your product or service is worth a higher price, you will be able to push through higher prices more easily.

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Step-by-step to passive income - How you can do it too

01/16/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Invest in dividend stocks: Invest in stocks that pay regular dividends. These stocks will generate income for you on a regular basis.

2. Invest in bonds: Invest in bonds that pay interest on a regular basis. These bonds will generate passive income for you.

3. Invest in real estate: invest in real estate to generate rental income. You can use this rental income to cover your monthly expenses and generate passive income.

4. Create an online business: Open an online business and start selling products or services to earn passive income.

5. Invest in crowdfunding projects: Invest in crowdfunding projects to earn a return and generate passive income.

6. Write an eBook: Write an eBook and publish it online. You can then generate income from the sale of the eBook.

7. Create a blog: Create a blog and monetize it to generate income.

8. Create a niche website: Create a niche website and monetize it to generate revenue.

9. Invest in cryptocurrencies: Invest in cryptocurrencies to generate passive income.

10. Create an app: create an app and sell it to generate income.

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The best press release is useless if it is not disseminated

01/12/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The best press release is useless if it is not distributed. Therefore, it is important that you send it to a wide audience. To do this, you can send the press release to daily newspapers, online media, news agencies, and radio and television stations. You can also create a press kit that includes the press release and other information about your company, service or product. You can send this folder to journalists and bloggers to attract attention. To increase the visibility of your press release, you can also publish it on your website, social networks and other press services.
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DIY! Doing press work the same way without an expensive PR agency

01/09/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Identify the right target audience: Define your target audience and analyze which media channels your target audience uses most.

2. Find out about the media: follow the latest developments in the media and draw up a list of the relevant media you want to address.

3. Create a press kit: develop a strong press kit that represents your brand or company and includes interesting aspects that media can cover.

4. Create a press release: create a press release that introduces your company and its products or services.

5. Contact the media: identify media contacts and contact them to let them know about your company and to make interview requests.

6. Create a social media strategy: use social media platforms to promote your brand and business, and update your profiles regularly.

7. Publish content: Regularly publish interesting and relevant content that engages your audience.

8. Create media monitoring: monitor the media to see where and how your company is mentioned and use this information to improve your strategy.

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