News / Blog: #service

How to focus on what matters and generate more revenue with fewer customers

1. Understand your target audience: understand who your customers are and what they need most. Define your target audience and address their needs.

2. Identify your most valuable customers: Identify the customers who generate the most revenue and are the most profitable for you. Profile these customers and then set a strategy to attract more of these types of customers.

3. Focus your products and services: Focus on the products and services that your most valuable customers need the most. Try to limit your offering to a few products and services that are clearly defined and relevant to all customers.

4. Promote customer loyalty programs: Promote a customer loyalty program to reward and motivate your customers to continue buying from you.

5. Focus on your strengths: focus on the strengths of your business and provide the best possible experience for your customers. By focusing on your strengths, you can better understand your customers and build longer-lasting relationships.

6. Increase customer satisfaction: increase customer satisfaction by responding to feedback and suggestions from your customers and ensuring that you meet their expectations.

7. Consistently develop your products and services to meet the actual needs of your customers.

8. Find digital twins or customer lookalikes to target similar customers with similar needs.

Which marketing measures really (still) work in 2023 [2023 update]

1. Content marketing: content marketing is one of the most effective marketing strategies for 2023. Create high-quality content that is relevant and interesting to your target audience. This can be in the form of blogs, videos, podcasts, infographics and more.

2. Social media marketing: social media marketing is also an important part of marketing for 2023. use social networks like Facebook, Instagram, Twitter, Pinterest, YouTube and more to market your brand, attract new customers and increase engagement.

3. Search engine optimization (SEO): SEO is an important part of marketing to drive more traffic and customers to your website. Make sure your content is relevant and optimized for search engines so that it can be found more easily in search queries.

4. Email marketing: email marketing is still one of the most effective ways to connect with your customers and keep them updated about your products and services.

5. Mobile marketing: mobile marketing is one of the most important marketing strategies for 2023. make sure your website and campaigns are optimized for mobile devices so you can reach your customers on different devices.

Storytelling 101 - Convince potential customers to buy with the right story

A good story is an effective and compelling way to convince potential customers to buy a product or service. To achieve this, companies need to tell a story that is authentic, inspiring, and thought-provoking. Here are some steps to help you successfully develop a storytelling strategy:

1. Understand your audience. Before you even begin to tell a story, you need to understand the people you are targeting. You need to know who they are, what their problems are, and how best to reach them.

2. Make a strong connection. One of the most important things to consider when telling a story is the connection you make with your target audience. By identifying a problem they have and offering them a solution, you can make a strong connection that can lead them to buy your product or service.

3. Use personal experiences. To make a personal connection with your target audience, you can use your own experiences to tell your story. By sharing a unique and authentic experience, you can give your audience a sense of belonging.

4. Keep it simple. A good story doesn't have to be extensive to be effective. Avoid including too many details in your story that can confuse your audience. Instead, try to boil your story down to the essentials.

5. Be creative. Remember that all options are open to you when telling a story. So think not only of written stories, but also images, videos and even podcasts.

If you follow these steps, you will be able to tell a story that will convince potential customers to buy your product or service.

What is a marketer?

Marketers are individuals who are involved in planning, implementing and controlling marketing strategies and campaigns. They work to market products, services, or brands to a specific audience in order to increase sales. Marketers use a combination of market research, advertising, sales, digital media, and other tools to achieve their goals.

What is a unique selling proposition (USP)?

A unique selling proposition (USP) is a unique feature or promise that a company offers to differentiate itself from its competitors and contribute to brand building. A USP can refer to a product or service, but it can also refer to a particular target group, a particular brand, or a specific combination of the two. It is used to position and differentiate a company or brand and ultimately promotes customer loyalty.