News / Blog: #service

What are the biggest mistakes as a founder?

1. Not Doing Enough Research: Not doing enough research is one of the biggest mistakes a founder can make. It’s important to research the market, the competition, and the customer needs before launching a product or service.

2. Not Having a Clear Business Model: Not having a clear business model is another common mistake made by founders. It’s important to have a solid business plan and understand how you will make money from your product or service before launching.

3. Not Having a Strong Team: Having a strong team is essential for any successful business. Without a great team, you are unlikely to be able to execute your vision and reach your goals.

4. Not Having an Exit Strategy: It’s important to have an exit strategy for your business in case things don’t work out. This could mean selling the business, transitioning to a new owner, or simply closing down.

5. Not Paying Attention to Your Finances: Not paying attention to your finances is one of the most damaging mistakes a founder can make. Without a good understanding of your finances, it’s difficult to make wise business decisions.

Approach conversion tracking the right way - what matters

1. Identify your goals: Before you start tracking, you need to be clear about what you want to achieve. Define specific goals you want to achieve with your conversion tracking strategy. These can be, for example, generating more traffic to your website, making more sales, or generating more leads.

2. Use the right tools: There are a variety of tools that can help you implement your conversion tracking strategy. Choose the ones that work best for your goals.

3. Measure success: to measure the success of your conversion tracking strategy, you need to define appropriate metrics. These include, for example, cost per click, cost per lead or cost per acquisition.

4. Optimize continuously: Once you have implemented your conversion tracking, you should regularly check the results. Based on the results, you can then further optimize the strategy to achieve better results.

5. Remind your customers: To make your conversion tracking strategy successful, you need to send regular reminders to your customers. For example, remind them about a product or service they can buy, or an offer they can take advantage of.

What are the biggest mistakes when starting a business?

1. Insufficient market research: Insufficient market research is one of the most common mistakes made when starting a business. It is important to know if there is a market demand for the product or service you want to offer before investing a lot of time and money in the startup.

2. Insufficient financial knowledge: Financial knowledge is crucial when starting a business. You need to know about financial planning, budgeting, taxes and accounting to run your business successfully.

3. Inadequate planning: Good planning is the key to success. It is important to create a business plan that includes your goals, strategies and finances.

4. Inadequate risk management: one of the most important tasks in starting a business is risk management. It is important to be aware of the potential risks associated with your business and take appropriate steps to minimize those risks.

5. Insufficient leadership skills: As a founder, you need to be able to lead, motivate and inspire a team. It is important that you have the right skills and experience to successfully run your business.

Test your business idea - Check the buying interest in advance with a free landing page and online advertising

This is a good idea to test the business idea. With a landing page you can directly inform potential customers about what you offer. You can also use different forms of advertising to see how many people are interested in your product or service. With a landing page, you can also create a form where customers can leave their contact information to get more information or order a quote. Last but not least, you can also use online advertising to test the business idea. With online advertising, you can target specific audiences and see how many people respond to the ads. This is an effective way to test interest in your business idea.

Viral marketing and the network effect - What sheep have to do with it

Viral marketing is a strategy designed to spread like wildfire. It refers to the spread of information through social networks, passing the information from person to person. The network effect occurs when someone recommends a product or service through word of mouth, so there is an exponential increase in awareness and popularity. Sheep are related to viral marketing and the network effect because they exemplify a natural network effect. When one sheep leaves the area, the other sheep will follow it because they have become familiar with the behavior of the first sheep. When the network effect is applied, it can have a powerful effect as customers are encouraged to recommend a product or service to others. This allows you to reach a large number of people that you would otherwise not be able to reach.