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Approach conversion tracking the right way - what matters

12/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Identify your goals: Before you start tracking, you need to be clear about what you want to achieve. Define specific goals you want to achieve with your conversion tracking strategy. These can be, for example, generating more traffic to your website, making more sales, or generating more leads.

2. Use the right tools: There are a variety of tools that can help you implement your conversion tracking strategy. Choose the ones that work best for your goals.

3. Measure success: to measure the success of your conversion tracking strategy, you need to define appropriate metrics. These include, for example, cost per click, cost per lead or cost per acquisition.

4. Optimize continuously: Once you have implemented your conversion tracking, you should regularly check the results. Based on the results, you can then further optimize the strategy to achieve better results.

5. Remind your customers: To make your conversion tracking strategy successful, you need to send regular reminders to your customers. For example, remind them about a product or service they can buy, or an offer they can take advantage of.

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