12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Direct selling is a type of sales strategy in which companies sell their products or services directly to end consumers without the intermediation of a middleman. Direct selling is often implemented through sales representatives or multi-level marketing companies. Direct selling allows companies to sell their products without the cost of an intermediary, thereby earning more profit. In addition, direct sales can help companies establish customer contacts that can be useful for further sales.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A competitive advantage is a particular advantage that a company has over its competitors. It can relate to a variety of things, such as cost, quality, technology, innovation, price, or customer service. A competitive advantage can help a company capture a larger market share, build customer loyalty, and increase sales.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Cold calling is a sales process in which a salesperson sells products or services to potential customers without first contacting the customers. It is also referred to as "cold calling." The salesperson usually contacts the customer by phone or email to present their offer and get the customer to buy a product or service. Cold calling is a very effective and efficient sales method, but it requires a high level of skill and takes a lot of time.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
An affiliate program is a sales program in which a company (the affiliate program) offers other companies (the affiliates) financial incentives for referring customers. The affiliates receive compensation when they generate a certain number of customers for the affiliate program.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A sales agency is a company that serves to market and distribute products and services to a specific customer base. They provide a range of services including market research, product development, production, packaging and distribution. They have a dedicated sales team that assists with sales promotions and handles the marketing and distribution of the product.