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News / Blog: #sales

What is a sales pitch?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A sales call is a conversation in which a salesperson attempts to sell a customer a product or service. It can also be an informal conversation in which a salesperson attempts to establish a relationship with a customer or to generate the customer's interest in a particular product or service. Sales calls are an essential part of sales tactics.
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What is customer acquisition?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Customer acquisition is the process by which companies acquire new customers. It includes direct approaches, cold calling, telephone canvassing, online marketing and other activities aimed at acquiring new customers. Customer acquisition is an important part of customer retention and is often used in combination with other marketing and sales activities to increase customer satisfaction and drive sales.
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What is a sales tool?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A sales tool is a specific strategy, method, or tactic that a company uses to sell its products. Examples include sales promotion, pricing, sales techniques, advertising, direct sales, and customer service.
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What is sales success?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Sales success is the result of a good sales strategy, which translates into a company selling more products than expected. This can be achieved through effective customer targeting, product and pricing, sales promotion and customer retention. A successful sales force helps to achieve sales targets, but it is also an essential part of marketing, enabling the company to position itself in the market and attract customers.
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What is Social Selling?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Social selling is an approach in which salespeople use social media to identify and engage with potential customers and build relationships. It is a form of selling that allows salespeople to build a direct, personal relationship with customers by engaging in their online presence and responding to relevant discussions. Through these interactions, sellers can identify prospects and position themselves as experts in their industry to drive a higher conversion rate.
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