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News / Blog: #sales

What are common problems in sales?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

- Poor communication between sales and customers

- Poorly trained sales staff

- No effective use of CRM software

- Too high fixed costs

- High customer churn

- Weak pricing

- No clear target group analysis

- Inadequate customer knowledge

- Failure to understand the market

- Failing strategic planning

- Inadequate negotiation skills

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What are common problems in marketing?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Insufficient market research: Insufficient market research is a common problem in marketing. It is important to know who your customers are, where they are, what they are buying and why they are buying it. If you don't do enough research, you won't know which strategies and campaigns will be most effective.

2. Unclear goals: Without clear goals, you can't effectively plan and implement your marketing strategies. Set clear goals, such as an increase in the number of customers or an increase in sales.

3. Insufficient budgets: a tight budget can be a problem when implementing marketing campaigns. If you do not have sufficient funds, you will not be able to provide the necessary resources, such as advertising and personnel.

4. Inappropriate advertising: if your advertising is not tailored to the right target market, it may be ineffective. Therefore, it is important to tailor your advertising to the needs of your target audience.

5. Inadequate customer care: customer care is an essential part of any successful marketing. Good customer care will help you retain your customers, attract new customers and increase your brand awareness.

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Who buys company addresses?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Company addresses are often purchased by professionals such as marketers, sales experts, and business consultants who use them for a variety of purposes, including new customer generation, customer retention, and lead generation. There are also a number of vendors that offer company addresses that can be used for a variety of purposes.
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What is a distribution channel?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A distribution channel is a way through which a company sells its products or services to its customers. Using different sales channels enables a company to market its product to a wide target group. Distribution channels can be direct (e.g., online sales, telephone sales, and in-person sales), indirect (e.g., retailers and wholesalers), or a combination of both.
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What is cross selling?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Cross-selling is a sales tactic in which a salesperson attempts to sell the customer an additional product or service that is related in some way. It can also refer to up-selling, a sales technique in which a salesperson attempts to sell a more expensive product or service. Cross-selling is one of the most effective sales techniques because it allows the salesperson to generate more revenue from a single customer.
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