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A landing page is a special page on a website that is specifically designed to encourage a particular action from visitors, such as buying a product or filling out a registration form. A sales-boosting landing page is critical to the success of an online business. But what does it really take to create a landing page that actually generates sales?
Clear and understandable message
The message of a landing page must be clear and understandable. The visitor needs to understand what the offer is and how it will benefit them in just a few seconds. Using headlines, subheads, and bullet points can help convey the message clearly and concisely.
Compelling benefits
It's important to describe not only the product or service on the landing page, but also the benefits the customer will receive from it. These should be presented as clearly and concisely as possible. Visualizations such as images and videos can help to make the benefits vivid.
Call-to-action
A call-to-action is the button or link that prompts the visitor to perform an action. It should be prominently placed and clearly worded. Clear instructions on how the visitor should proceed are also important to avoid confusion.
Responsive Design
A landing page needs to look and function well on all devices, especially smartphones and tablets. Therefore, the design should be responsive and automatically adjust to the screen size.
Social Proof
Social proof, such as customer reviews or testimonials, can help build a visitor's trust and encourage them to take an action. Therefore, it is important to include these elements on the landing page.
Test and optimize
A landing page is never perfect. It is important to test and optimize different versions to improve the conversion rate. Elements like the headline, the call-to-action or the design can be tested.
Overall, a landing page that sells is crucial to the success of an online business. A clear and understandable message, compelling benefits, a clear call-to-action, a responsive design, social proof and continuous testing and optimization can create a landing page that actually generates sales.
Google Ads is one of the most effective platforms to reach your target audience online. With Google Ads you can place ads that are tailored to your potential customers' needs and showcase your products or services. In this article, you will learn how to run ads on Google Ads and what to look for when creating ads.
Step 1: Create a Google Ads account
To be able to place ads on Google Ads, you first need to create a Google Ads account. Go to the Google Ads website and click "Get started now". Follow the instructions to set up your account.
Step 2: Keyword research
Before you can create ads, you need to do keyword research. Keywords are the search terms that potential customers type into Google when searching for products or services. Find out what keywords your target audience uses and what relevant search terms exist.
Step 3: Create a campaign
After the keyword research, create a campaign. Choose the goal of your campaign (e.g. more traffic to your website or higher sales) and set the budget you want to spend on the campaign.
Step 4: Create ad groups
Within your campaign, you can create multiple ad groups. Each ad group has a specific topic and a group of keywords related to that topic. Here you can also specify which landing page you want users to be directed to.
Step 5: Create ads
Create ads that match the specific ad groups. Choose a headline and description that showcase your products or services in an appealing way. Make sure your ads provide clear value to users and are tailored to your target audience.
Step 6: Determine the ad format
There are different ad formats you can choose from, such as text ads, display ads, or video ads. Choose the ad format that best suits your business and your goal.
Step 7: Target audience settings
Determine the target audience you want to reach with your ads. Here you can select demographic characteristics, interests, or user behavior, for example.
Step 8: Bidding
Determine how much you want to bid for each click on your ad. Here you should be guided by your budget and target groups.
Step 9: Monitor and optimize
Monitor your campaign regularly and optimize it as needed. Analyze which ads are performing well and which are not, and adjust your campaign accordingly.
Conclusion
Running ads on Google Ads can be a very effective online marketing strategy for businesses. Careful keyword research, targeted targeting and constant optimization are the keys to online marketing success.
Once the ads are placed, it is important to monitor them continuously and adjust them if necessary to ensure that they are effective and achieve the desired goal.
Placing Google Ads ads for B2B suppliers, agencies, freelancers and service providers. What you must pay attention to
Step 1: Objective and keyword research
Before you start placing ads, be clear about what you want to achieve. Define clear goals, such as increasing the number of visitors to your website, generating leads or increasing sales. Based on these goals, you should conduct your keyword research to identify relevant keywords that you can use in your ads.
Step 2: Create a campaign
To create a Google Ads campaign, you must first sign in to your Google Ads account. Click the "Create Campaign" button and select the goal you want to achieve. You can choose between goals such as "More website hits", "More calls", "More conversions" or "Product and brand awareness".
Step 3: Create ad groups.
After you have created a campaign, you should create ad groups. Each ad group should target a specific keyword or group of keywords. Create ads that align with each keyword to ensure they are relevant to the user's search query.
Step 4: Create ads
Create relevant ads that highlight the benefits of your offer. You should match your ads with the keywords in the ad group to make sure they are as relevant as possible. Use clear and concise language to attract the attention of potential customers. Make sure your ad includes a clear call-to-action that encourages the user to click on your ad and visit your website.
Step 5: Set budget and bid
Before you place your ads, you should set your budget and bid. You can set a daily budget to make sure you keep costs in line. You should also set a bid for your keywords to make sure your ads are placed in the right place.
Step 6: Select target audiences and locations
Select the audiences and locations that are most relevant to your ads. You can select geographic audiences to ensure that your ads are only shown to users in specific regions. You can also use demographic data to ensure that your ads are only shown to specific age groups or genders.
Step 7: Monitoring and optimization
Monitor your ads regularly to make sure they are getting the results you want. Analyze your performance and optimize your campaign by swapping out ads, adding or removing keywords, and adjusting bids. Track your conversion rates and adjust your strategy accordingly. It's important to measure the success of your ads and constantly optimize to make sure you're meeting your goals.
The cost of customer acquisition in B2B can vary widely and depends on many factors, such as the industry, the company, the target audience, the sales channel, and the type of marketing activity.
Some common marketing activities in B2B include digital marketing campaigns such as Google Ads ads, advertising in trade magazines, direct marketing, cold calling, networking events and trade shows. The cost of these activities can vary widely, ranging from a few hundred dollars to several thousand dollars or even higher, depending on the tactics used and the intensity of the campaigns.
Especially due to the high click prices in the B2B area (= products & services to corporate customers) of up to 15 € per click and associated lead prices of several dozen euros to several hundred euros, strong optimization and testing measures are required to not burn the marketing budget.
An important factor in determining the cost of B2B customer acquisition is also customer lifetime value (CLV), or the expected revenue a customer will generate throughout the relationship with the company. If the CLV is high, higher customer acquisition costs may be justified.
Consulting offers companies a range of services that enable them to optimize their business. Some of these services can help advise and support a business, while others are more focused on sales.
Consulting is a service that helps companies solve problems by intervening in the structure of the company, developing a new business model, or creating a strategy. Consultants help businesses solve complex problems by providing advice, analysis, and guidance on specific business problems and needs. Consulting can also help set a business on a new path by encouraging it to explore new ideas and opportunities that it had not previously considered.
Sales is another type of service offered by consulting firms. Sales consulting is a specialized service that can help companies develop and implement sales strategies. A sales consultant can help businesses plan their marketing, develop their sales strategies, reach their customers, and improve their sales techniques.
The main difference between consulting and sales is that consulting is focused on solving business problems, while sales is focused on selling products or services. Therefore, consulting can help companies develop a strategy to improve their business, but selling is an additional step that must be taken to attract new customers or increase sales.