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What is cross selling?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Cross-selling is a sales tactic in which a salesperson attempts to sell the customer an additional product or service that is related in some way. It can also refer to up-selling, a sales technique in which a salesperson attempts to sell a more expensive product or service. Cross-selling is one of the most effective sales techniques because it allows the salesperson to generate more revenue from a single customer.
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What is pricing?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Pricing is the strategy a company uses to determine the prices for its products and services. It involves analyzing market conditions, costs, and other factors to determine a price that is attractive to consumers and maximizes the company's revenue. Pricing can also be a tool for companies to make their products or services stand out compared to those of their competitors.
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Customer acquisition cost in B2B - What does it cost to acquire a new business customer?

12/07/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The cost of acquiring a new business customer depends on various factors. These factors can vary depending on the industry, the size of the company, and the potential customer. Nevertheless, there are some general guidelines to keep in mind.

In general, it costs companies between 5% and 15% of total revenue to acquire a new business customer. This percentage, known as the Customer Acquisition Cost (CAC), is made up of the cost of creating leads, acquiring them, and maintaining them.

In addition, customer service is often required to help customers integrate with the platform and provide further support as needed. These costs must also be included in CAC calculations.

It is important that companies have a CAC budget to track and control their investments in customer acquisition. This is the only way they can ensure that they achieve their goals and generate a positive ROI.

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What is a customer value analysis?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A customer value analysis is a complex approach that enables companies to obtain a detailed and quantified assessment of the value of customer relationships. It also enables companies to understand and measure the value contributions of existing customer relationships. Customer value analysis can also help quantify the impact of revenue and customer acquisition initiatives, pricing, and customer loyalty programs on customer value.
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What is a business model?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A business model describes the fundamental elements of a company, such as its customers, its products or services, its revenue sources, and its cost structure. It is a strategic tool that helps companies identify, plan, and track their profitable business activities. A business model can also help a company differentiate itself from the competition and gain a competitive advantage.
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