News / Blog: #public-relations

What is city marketing?

City marketing is a strategy used to promote a city as an attractive and vibrant place. It involves creating a positive image of the city that is conveyed at various levels through advertising, events, functions and public relations. City marketing is intended to promote the city as an attractive tourist destination and business location, thus boosting the local economy.

Press & Public Relations for Startups and Entrepreneurs - How to Pitch Properly

Many founders:ins and startups wonder what they need to do to get media attention and coverage.

In our step-by-step guide for founders:ins and startups, we show you how to find thematically and geographically relevant & appropriate media and create media-rich press releases.

Contemporary press relations with new PR software - Send press release

Press releases are an essential part of successful public relations. With the new PR software, companies can now conduct up-to-date press relations and send press releases quickly and efficiently.

By using the new PR software, companies can create and send press releases quickly and easily. The software has features that greatly simplify the process of creating and distributing a press release by automating it. It is possible to save media contacts to facilitate sending press releases to selected media. It is also possible to create and send a series of press releases to increase the visibility of the company in a specific area.

The new PR software also features a user-friendly dashboard that allows users to easily access all key features and tools. In addition, users can create press releases in various formats and publish them to different media channels.

The new PR software enables companies to manage and send their press releases more efficiently. It provides the ability to quickly and easily create, publish and distribute press releases. Companies can also save media contacts to facilitate access to specific media channels. With the dashboard, users can access all key features and tools and manage their press releases in the best possible way.

Who are our products & services aimed at?

Who are our products aimed at? Who is the target group of Fischer | Data Science.?

There are around 15,000 startups every month in Germany alone. All founders of new businesses & startups that have a supra-regional focus need, in addition to their own website for the optimal start into self-employment, tools that save them valuable time, e.g. for research, so that they can concentrate on their core work (i.e. product development, marketing/sales, PR/public relations). This is where our products come in.

In addition, more established companies and organizations such as foundations and associations or societies also have a constant need to maximize their media presence as well as data around for fundraising to achieve their goals.

What is the right PR strategy?

There is no patent recipe. There is no clear answer to this question, as every company needs a different PR strategy based on the specific needs of the company. A general PR strategy should aim to improve the company's reputation by giving people the opportunity to learn more about the company and build positive public relations. Various measures can be taken to achieve this, such as creating press releases, setting up a company website, holding press conferences, placing advertisements in print and online media, or other forms of public relations.