12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A promotion is a targeted activity aimed at promoting a specific product, service or brand by attracting customers. These promotions may include free gifts, sales promotions, special offers, or advertising on social media or other platforms.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Education marketing is a specialized area of marketing that focuses on the promotion of educational offerings and programs. It is used to help schools, universities, continuing education programs, vocational training, and other education providers attract students. Education marketing includes various techniques, including online ads, social media campaigns, email marketing, content marketing, and event marketing. The purpose is to give potential students a clear understanding of the programs and motivate them to apply.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
PR activities are a great way to promote your brand. There are a variety of options to help you market your brand. Some of the most important PR activities are:
1. Create a company brochure: Create an attractive brochure that showcases your brand and services. Make the brochure as informative and interesting as possible for your target audience to read.
2. Publish press releases: Press releases are an effective way to promote your brand. Publish press releases in various media and online platforms to showcase your brand and services.
3. Create a website: A professionally designed website is an important way to promote your brand. Make sure your website is user-friendly and search engine optimized.
4. Use social media: social media is a great way to promote your brand. Create a page on various social media platforms like Facebook, Twitter, Instagram, etc. and post new content regularly to generate interest in your brand.
5. Host events: Host events to showcase your brand. Host a seminar or workshop to educate opinion leaders and experts in your industry about your brand.
Create promotional materials: Create professional promotional materials that introduce your brand and products. Distribute the promotional materials to your target audience to make more people aware of your brand.
These are some of the most effective PR activities you can do to promote your brand. If you do these activities regularly, you can be sure that your brand will be known and will generate more sales.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
New Work is a modern approach to work and a new understanding of work based on agile working methods, creative solutions and flexible working environments. It is about making work more efficient and productive by challenging traditional work structures and processes. This includes greater involvement of the individual, the promotion of creativity, the introduction of technological innovations and the creation of a positive work culture.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Marketing is the strategic planning and implementation of activities to attract and retain customers with the aim of generating a profit. It includes all activities aimed at developing, communicating and exchanging offers between companies and customers. These include, for example, positioning, pricing, product development, communication with customers, sales promotion and distribution.