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Media-effective actions - These ideas exist

03/03/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Media-rich promotions can help generate attention for a specific message, cause, or product. Here are some ideas for media-rich actions:

Flash mob: a spontaneous gathering of people in a public place who put on a choreographed performance.

Guerrilla marketing: An unconventional promotional activity that takes place in unexpected places to attract attention.

Stunts: An eye-catching action that is often risky or breathtaking and draws attention to a specific cause or brand.

Charity events: an event that aims to raise funds for a charity while raising awareness for its cause.

Protest events: An action aimed at communicating a political message or cause by holding a public gathering or demonstration.

Publicity Stunt: An eye-catching action aimed at drawing media attention to a particular cause or brand.

Flash Sales: A short-term sales promotion in which products or services are offered at a discounted price to attract the attention of customers.

Social Media Challenge: An action spread through social media that aims to promote a specific action or trend.

These ideas are just a few examples of media-rich actions that companies and organizations can take to draw attention to their messages or products. However, it is important that the action is authentic and relevant in order to attract the interest of the media and the target audience.

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Planning media-effective actions for PR/public relations & marketing - ideas, examples and strategies

03/03/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Media-effective campaigns are an effective way of generating attention for a cause, a product or a company. The idea is to plan and carry out an action that is so unusual, entertaining or sensational that it is picked up by the media. But how can you plan a media-effective campaign and which strategies are promising?

Creativity and originality

One of the most important strategies for a media-rich action is creativity and originality. The action must be unique or entertaining enough to attract media attention. Unusual concepts, whimsical ideas or humorous elements can help.

Controversial or topical

A controversial or topical issue can also support a media-rich action. If the action addresses a current social trend or controversial issue, this can help get media coverage.

Target group orientation

A media-effective campaign should always be geared to the target group. This is not only about the interests of the target group, but also about the channels on which they are active. For example, if the target group is active on social media, a campaign on these platforms can generate more attention.

Partnerships

Partnering with other companies, organizations or influencers can also support a media-rich promotion. If both parties use their reach to promote the action, this can help the action get picked up by the media.

Timing

Timing is another important factor for a media-rich action. It is important to plan the action so that it occurs at a time when the media will be aware of it. For example, a promotion can be planned before a major event such as a trade show or conference.

Budget

Budget is an important factor for a media-rich promotion. However, it is not essential to have a large budget to run a successful promotion. A creative idea can often be implemented even with a small budget.

Examples of media-effective actions are, for example, flash mobs, guerrilla marketing actions or spectacular stunts. A well-known example of a media-effective action is the Ice Bucket Challenge, in which people doused themselves with a bucket of ice water to raise funds for research into ALS disease.

Overall, media-rich campaigns are an effective way to generate attention for a cause, product or company. A creative and original idea, a target group-oriented approach and the right timing can all contribute to a media-effective campaign becoming successful and being picked up by the media.

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How can I get into the press at a reasonable price?

03/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are several ways to get cheap press. Here are some tips:

Press Releases: Write a press release about an interesting event happening at your company, such as a new product release or a special award. Make sure the release is concise, well-structured and to the point. Distribute the announcement to local and regional newspapers and relevant online media.

Collaborations: Collaborating with other businesses or organizations can help get your brand noticed in the press. Consider who you can work with to plan joint promotions or events.

Events: Organize an event or function that will attract press attention. Make sure the event is interesting and relevant to your target audience, and invite journalists and influencers.

Expert knowledge: Use your expert knowledge to be present in the press. Write guest articles on specialist portals.

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How to present your brand at trade shows and events

02/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a meaningful logo and design.

2. Develop a professional exhibition design tailored to your brand that is attractive to your target audience.

3. Plan an event to promote your brand. Remember to create a unique experience with interactive activities.

4. Use social media to promote your brand and advertise events.

5. Distribute flyers, brochures and other promotional materials.

6. Be responsive to the needs of your target audience.

7. Offer giveaways and prizes to keep your brand top of mind.

8. Organize a contest to promote your brand.

9. Distribute coupons and discounts to attract more customers.

10. Provide good customer service and positive experience for your customers.

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How to prepare for trade fairs and events

01/19/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a goal: Before you start, you need to define a goal for your participation in the trade show or event. Do you want to make new contacts, learn more about a specific topic or introduce your company? Knowing your goal will help you better prepare for the event.

2. Create a budget: After you know your goal, you need to create a budget for the trade show or event. Think about how much money you want to spend on promotional materials, booth rental, exhibits and travel expenses.

3. Select the right location: Select a location that meets your goals. If you want to make more contacts or introduce your company, you should choose a location that offers great visibility.

4. Create promotional materials: Create promotional materials that you can distribute during the event. This can be in the form of flyers, brochures, giveaways and promo products.

5. Plan your schedule: Plan your schedule so you can be efficient and productive during the event. Set a time limit for your presentations, conferences and meetings to save time.

6. Don't forget to relax: Don't forget to relax between events. Take time to meet with friends or go for a walk to relax and recharge your batteries.

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