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Copywriting: Texts that sell. How to write advertising copy

12/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Write your advertising copy in such a way that it attracts the reader's attention. Keep the language simple and easy to understand. Avoid technical jargon and long sentences. Write briefly and concisely. Remember that you want to capture the reader's interest and get them to buy your products.

Use a clear structure for your advertising copy. Start with an introduction where you greet the reader and give them the essential information about your product. This is followed by the details, where you describe the benefits and features of your product and how it can help the reader. Conclude your text with an invitation for the reader to buy your product.

Use engaging images and videos to support your promotional copy. These can help you draw the reader's attention to your product and focus their attention on the benefits your product offers.

Use words that appeal to the reader. Avoid using too many superlatives. Instead, use words that appeal to the reader in an emotional way.

Have your ad copy reviewed before you publish it. Your copy should be clear and error-free. Also check if it appeals to the reader in a certain way and if it draws the reader's attention to the product.

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Build your own affiliate program for profitable collaborations & partnerships - We show how

12/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define target audience:

Before you set up an affiliate program, you need to define the audience you want to target. Create a profile of your ideal affiliates by capturing their interests, experience, and goals. This way, you can ensure that you are targeting the right audience with your campaigns and that your program is as successful as possible.

2. Select vendors:

Once you have defined your target audience, you need to select a provider for the affiliate program. There are several platforms you can use to manage your program. Choose one that offers you the features you need.

3. Set commissions:

Set the commissions for your affiliate program. This will vary depending on the product and industry. Remember that commissions need to be attractive to your affiliates to get them to join your program.

4. Set guidelines:

Define guidelines for your affiliate program, such as which promotional techniques are allowed and which are not. This will protect you and your affiliates from undesirable behavior and results.

5. Launch marketing:

Once you have your program set up, you can start marketing. Create campaigns to find potential partners and encourage them to join your program.

6. Build partnerships:

Once you have found partners, make an effort to build and maintain those relationships. Communicate regularly with your partners and encourage them to participate in your campaigns.

7. Measure success:

Measure the success of your affiliate program. Regularly review the results to see if your campaigns are working as expected and if your affiliates are satisfied. This way you can optimize your program and ensure that it is successful.

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Press & Public Relations - What really matters?

11/27/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The most important thing is to create a strong and memorable brand. This includes the development of a clear and memorable corporate identity and a clear positioning in the industry.

The message must be consistently disseminated through a variety of channels. This includes both online and offline promotional activities.

It is important to build a strong relationship with the media. You need to be on good terms with media representatives and provide them with relevant content.

It is important to regularly review which strategies and campaigns are effective and which are not. This helps in adapting the campaigns to the changing needs of the target audience.

It is also important to measure the effectiveness of the different communication channels. This allows us to find out which channels are producing the best results for our communication goals.

It is important to respond to the needs and expectations of the target group. This includes developing content that appeals to and interests the target audience.

The effectiveness and efficiency of press relations should be measured regularly in order to adjust and optimize campaigns.

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Customer acquisition cost in the B2B sector - What it costs to acquire a new customer

09/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Customer acquisition costs in B2B depend on various factors, including the type and size of the company, the marketing activities used, the various negotiation processes, and the time required to acquire a new customer. A company can typically expect costs in the range of 500 to 5,000 euros per customer, depending on how complex and involved the negotiation process is. Costs for creating promotional materials, running events and creating social media campaigns may also be incurred.
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07/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The shortage of skilled workers in information technology (IT) has been a serious problem for companies around the world for years. The demand for highly qualified IT professionals is enormous, while the supply of suitable applicants is scarce. But there are solutions to counteract this problem and find the perfect employees for your company.

One way to address the IT skills shortage is to recruit talented and qualified candidates abroad. Due to globalization and the digital age, finding and hiring international talent is easier today than ever before. With the right resources and tools, companies can search candidate profiles and identify candidates with the skills and qualifications they need.

Another effective solution is to increase collaboration with educational institutions. By building close relationships with universities, colleges and technical schools, companies can establish early contact with promising young talent. Internships, mentoring programs, and scholarships are all ways to attract young talent and get them excited about a career in IT.

In addition to recruiting from abroad and working with educational institutions, companies should also invest in the training and development of their existing employees. Targeted training and education can help employees expand their skills and adapt to new technologies and trends. This not only helps to alleviate the shortage of skilled workers, but also strengthens employee loyalty to the company and increases employee satisfaction.

In addition, companies should use innovative ways to reach out to potential applicants. This includes using online job boards, social networks and professional networks such as LinkedIn. Creating an attractive employer brand and highlighting the benefits and development opportunities your company offers are important factors in attracting qualified IT professionals.

Another approach is to work with third-party recruitment agencies that specialize in the IT industry. These agencies often have access to a broad network of IT professionals and can assist in identifying and selecting qualified candidates. By taking over the entire recruitment process, companies save time and resources.

Overall, addressing the IT skills shortage requires a comprehensive and holistic approach. Companies must proactively search for talent, develop their workforce and explore new ways to recruit. By combining these measures, companies can find their dream applicants and strengthen their IT team with highly skilled professionals.

The skills shortage in IT is undoubtedly a challenge, but there are ways to overcome it and find your dream applicants. One strategy that has proven successful is creating attractive working conditions and incentives for potential applicants.

Flexible working hours, the option of a home office, attractive salaries and benefits such as continuing education opportunities or company pension plans are just some of the factors that can attract professionals to the IT industry. A pleasant working environment, a good work-life balance and the opportunity to work on interesting and challenging projects are also important aspects that applicants take into account.

Another way to find your dream applicant is to be actively present at networking events and professional conferences. There, you can meet potential applicants in person, make contacts and promote your company. In addition, you can be active in the IT community by participating in open source projects, publishing professional articles or participating in discussion forums. This will increase your visibility and attract talented professionals.

Collaborating with IT experts and recruiters can also be helpful. These professionals have extensive industry knowledge and a wide network of IT professionals. By working with them, you can make your search for qualified candidates more focused and effective.

In addition to sourcing candidates externally, companies should also strengthen their internal talent management. Identify promising talent within your own company and encourage their further development. Through targeted training and promotion opportunities, you can encourage your employees to develop their skills and commit to your company for the long term.

Another option is to work with educational institutions to develop the next generation of skilled workers. Through internships, dual study programs or cooperation with universities, companies can establish contact with promising IT talent at an early stage and retain them in the long term.

Not least, companies should review their own corporate culture and values. A positive corporate culture that promotes innovation, creativity and teamwork can help attract and retain talented IT professionals over the long term.

The IT skills shortage is a challenge that companies should not ignore. However, through a combination of targeted recruitment strategies, attractive working conditions, internal talent management and an active presence in the IT community, you can find your dream applicants and strengthen your company with highly skilled IT professionals.


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