Customer acquisition cost in the B2B sector - What it costs to acquire a new customer
09/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Customer acquisition costs in B2B depend on various factors, including the type and size of the company, the marketing activities used, the various negotiation processes, and the time required to acquire a new customer. A company can typically expect costs in the range of 500 to 5,000 euros per customer, depending on how complex and involved the negotiation process is. Costs for creating promotional materials, running events and creating social media campaigns may also be incurred.