11/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
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10/11/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The truth about B2B products and services is that they are often more complex than B2C products and services. B2B products and services are aimed at businesses that may have different requirements, so developing product features that meet customers' specific needs plays an important role. B2B companies often need to provide professional services to develop, promote and deliver effective business solutions. And they must continue to adapt their products and services to meet customers' needs.
08/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Google Ads will still work in 2023, but it is likely that performance will decline for B2B companies. Google Ads is a very expensive way to advertise, and costs will likely continue to rise. In addition, competition in this space will continue to increase as more companies try to promote their products through Google Ads.
In addition, Google Ads will become more and more focused on ad creation, segmentation and campaign optimization, which means that companies that don't have the resources, technology and skills to use these things effectively will have a hard time getting competitive results.
It is likely that companies operating in the B2B market will need to change their strategy and move to other methods of generating leads and sales, such as content marketing, SEO, email marketing and social media marketing. These strategies are less costly than Google Ads and may prove more effective in the medium term.
06/14/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Many founders and businesses struggle to regularly attract new customers to your offering. Have the following points in mind to develop the right new customer acquisition strategy:
1. Create an attractive and appealing offer.
2. Build a network and use social media to promote your business.
3. Create a rewards program to reward the loyalty of your existing customers.
4. Offer free or low-cost trials of your products or services.
5. Create an engaging email marketing campaign.
6. Run sweepstakes and contests.
7. Use affiliate marketing to spread your offer to new customers.
8. Offer discounts to customers to encourage them to buy.
9.Build a testimonial program to spread the word about your business.
10. Develop a strong online presence to make your business more visible.