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What is a social media manager?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A social media manager is a person who manages the social media marketing strategy of a company or brand. She is responsible for planning, coordinating and executing actions on social media platforms such as Facebook, Twitter, Instagram, YouTube and others to reach the target audience and promote the brand.
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What are marketing addresses?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Marketing addresses are addresses used for sending advertising and marketing materials. They include email addresses, physical addresses for mailing, and telephone numbers. They are used by companies to promote their products and services and to reach potential customers.
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What is a media strategy?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A media strategy is a plan for using media, such as television, radio, print and digital media, in a targeted and effective way to communicate and promote an organization, product or service. The goal is to reach the target audience, increase awareness and position the brand, product or service. A media strategy includes choosing media, planning content, controlling costs, and analyzing results.
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What are influencer relations?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Influencer relations is a form of PR in which companies and brands spread their messages to a wider audience via influencers. Influencers are people who have a large number of followers on social media and a strong reputation in their respective niches. By including an influencer in a campaign, brands can promote their products and services in a unique way and reach a wider audience. Influencer relations can help attract more customers and increase customer engagement.
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What is corporate publishing?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Corporate publishing refers to the publication of content created by an organization or institution to strengthen and promote its brand. This includes publications such as magazines, newsletters, brochures, websites and social media channels. Corporate publishing is an important part of corporate communications and is used to strengthen the brand, attract new customers and retain existing customers.
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