News / Blog: #process

What is a marketing funnel?

A marketing funnel is a concept that describes how brand potential customers transform through a series of steps, becoming qualified leads and eventually customers. This process begins with the potential customer's attention and interest and ends with a purchase decision. There are several phases that a customer goes through before making a final purchase decision. These phases are attention, interest, consideration, and purchase. Each phase of the funnel is supported by different marketing actions to guide and eventually convert customers.

What is a marketing strategy?

A marketing strategy is a plan that determines how a company will market its products or services. A marketing strategy looks at target markets, product features, pricing, promotional activities, distribution channels, and customer service. It is a complex process that relates to all aspects of marketing from a brand. The goal of a marketing strategy is to identify target markets, identify and market the right products, and reach customers to increase sales.

What is neuromarketing?

Neuromarketing is a newer discipline of market research that examines the link between consumer behavior and deeper psychological and neurological processes. Neuromarketing uses technologies such as functional magnetic resonance imaging (fMRI), electroencephalography (EEG), and other techniques to study human behavior as they interact with brands. This provides deeper insight into the psychological and neurological mechanisms that influence behavior. Neuromarketing can help companies better understand how consumers respond to different aspects of their brand and thereby develop better marketing campaigns.

Was ist Social Marketing?

Social marketing is a form of marketing that focuses on using social networks and other social platforms to market a specific message or product. It can also be understood as a process aimed at influencing and changing behavior using social networks. It can relate to a variety of goals, from promoting companies or organizations to supporting campaigns to reduce risk and promote healthy lifestyles.

What is address broking?

Address broking is a service that allows companies to buy email addresses from people to send emails to potential customers. Address broking is often used as part of a company's email marketing strategy. The service involves collecting, processing, and selling email addresses acquired in a variety of ways. The addresses can come from a variety of sources, such as a website or database, or they can be collected manually. The Service can help a company acquire new customers by using the email addresses to launch and track email campaigns.