12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Lead qualification is a process of thoroughly evaluating potential customers (leads) to determine if they are a good fit for a company. It involves conducting research and conducting interviews to determine if the lead can be a potential customer. This process can also be used to measure lead quality to ensure the company is only pursuing the best leads for its marketing.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Conversion optimization is the process of improving a website to get more visitors to perform a specific action on the website (e.g. buy a product, sign up, place an order, etc.). This includes improving web design, creating campaigns, analyzing data, and using conversion optimization tools.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Inbound marketing is a strategic approach that aims to attract and retain potential customers by providing relevant, useful content. It focuses on attracting the attention of potential buyers by creating and publishing high-quality content that is visible through search engines and social media. The goal is to engage potential buyers in the buying process by providing useful information. Inbound marketing can also be an effective way to build a strong brand by establishing a strong presence on social media and by creating a user-friendly, easy-to-navigate website.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
An extract from the commercial register is a document issued by a competent district court that contains information about a company. The extract contains details such as the company name, address, company status, number of shareholders, responsible persons and much more. The commercial register excerpt is usually required for companies participating in a public tender, IPO or other similar process.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Evaluation is a process that involves a systematic and objective assessment of programs, projects, people, organizations or even products. Various criteria, such as effectiveness, efficiency or appropriateness, are applied to assess the quality and success of a measure. In this way, it is possible to determine whether a program has been successful and what improvements are needed.