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The thousand-contact price (CPM) is a key figure from the field of marketing and advertising. It indicates how much money an advertiser has to pay to reach a thousand people with his advertising message. The CPM is often used in media planning to evaluate the costs of an advertising campaign and to compare different advertising media with each other.
The exact CPM depends on several factors, including the advertising medium chosen, the target audience, the reach, the type of advertising and other factors. There is no set amount for the CPM, as it can vary greatly.
Here are some examples of possible CPM values in different advertising media:
Television: The CPM for commercials on television can vary widely depending on the station, the time of broadcast and the target audience. For example, it can range between 10 euros and 100 euros.
Print media: For print ads in magazines or newspapers, the CPM can also vary greatly. It can range from a few euros to several dozen euros, depending on the print run, placement and readership.
Online advertising: In online advertising, CPM values are often lower than in traditional media. They can range from a few cents to several euros, depending on factors such as the type of ad, the platform, the target audience, and the ad format.
In online advertising, CPM values are often lower than in traditional media.
It is important to note that these are only rough estimates and actual CPM values can vary widely in practice. The exact costs should be determined in consultation with the advertising marketers or agencies, as they know the current prices and conditions best.
Google Ads usually works well, but there are a few reasons why it might not work for you. First, it could be that you have poor keyword targeting. It's important that you research carefully and choose the right keywords for your market. Poorly designed ads can also cause your campaign to be unsuccessful. You need to make sure that your ads are visually appealing and convey a clear message. If you're not sure how to design your ad, you can consult a professional ad designer. It could also be that your campaign is not up to date, as Google is constantly adding new features. It's important to regularly review and update your campaign to keep it effective and successful.
Typical problems are high click-through prices, low traffic and high total cost of ownership or low conversion rate.
difficult targeting
high competition
A/B testing
Optimization of ad campaigns
Smart campaigns vs. advanced settings
There are several ways to publish an e-book. Here are some steps you can follow to publish your e-book:
Write your e-book: before you can publish your e-book, you need to write it first. During the writing process, you should also think about the formatting and layout of your e-book.
Convert your e-book to the right format: There are several file formats that are suitable for e-books, such as EPUB, MOBI, or PDF. Check which formats are supported by the different e-book platforms where you want to publish your book.
Decide on an e-book platform: There are several e-book platforms where you can publish your e-book, such as Amazon Kindle Direct Publishing, Apple iBooks, Kobo, or Google Play Books. Consider which platforms your target audience is most likely to be on and which platforms best meet your needs.
Create an account and upload your e-book: Register on your chosen platform and upload your e-book. Make sure you provide all the necessary information, such as book title, description, author name and cover image.
Determine the price of your e-book: Think about the price you want to charge for your e-book. Compare the prices of similar books and consider the fees charged by the platform.
Market your e-book: Once your e-book is published, you should promote it to a wider audience. Use social media, email marketing, and other marketing strategies to promote your book.
By following these steps, you can successfully publish your e-book and reach a larger readership.
The positioning of your company is the key to your success. It is what differentiates your company from others and what makes it unique. Positioning helps you define your business and brand and present it to potential customers. Here are some reasons why positioning is so important:
Differentiation from competitors
Positioning helps you differentiate your business from your competitors. There are many companies that offer similar products or services to yours. By clearly defining your positioning, you can ensure that you stand out from the competition and attract potential customers to you.
Clarity and unambiguity
Clear positioning helps customers understand what your business offers and what makes it unique. It gives customers a better understanding of what they can expect from your business and what you expect from your customers. Clear positioning also helps to establish your business in the minds of customers.
Target your audience
Good positioning helps you better understand and target your audience. By clearly defining your positioning, you can ensure that your message is directed to the right audience. This increases the likelihood of reaching potential customers who are interested in your product or service.
Add value
Clear positioning can help increase the value of your business. When your business is unique and has a clear positioning, it becomes more attractive to potential investors and partners. Good positioning can also help your business charge higher prices for products or services.
Conclusion
Clear positioning is essential for any business. It helps you stand out from your competitors, appeal to your target audience, and increase the value of your business. By clearly defining your positioning, you can ensure that your business is unique and distinctive.
B2B companies often face a variety of challenges and issues that affect their ability to succeed. Here are some of the most common issues B2B vendors face and how to solve them:
High competition
A common problem for B2B vendors is high competition in their respective industries. With other companies competing for the same customers and contracts, it's difficult to differentiate and succeed.
Solution: companies should identify and emphasize their strengths and unique attributes to differentiate themselves from other companies. This includes creating a clear value proposition, emphasizing customer references and success stories, and differentiating themselves by clearly positioning themselves in the market.
Inadequate lead generation
Another common problem is insufficient lead generation. Many B2B vendors struggle to generate enough qualified leads to meet their sales goals.
Solution: companies should develop a thorough lead generation strategy aimed at generating high-quality leads. This includes creating high-quality content, search engine optimization, attending events and using social media platforms.
Difficulty with pricing
Another common problem for B2B vendors is the difficulty of finding the right pricing for their products or services. Pricing can be a sensitive issue as it directly affects the profitability of the business.
Solution: companies should conduct a thorough market analysis to ensure their prices are competitive and reflect the value of their products or services. They should also carefully monitor their costs and margins to ensure they remain profitable.
Sales challenges
Another common problem for B2B vendors is sales challenges. This can include difficulty identifying decision makers, managing sales processes or closing deals.
Solution: companies should ensure they have qualified sales people who are able to make sales calls and manage sales processes. They should also ensure they have a clear sales model based on the needs of their target audience.
Conclusion:
B2B vendors face a variety of challenges, but through thorough market analysis, clear positioning, a targeted lead generation strategy and skilled salespeople, companies can address these issues and succeed. Regularly reviewing and adjusting marketing and sales strategies can also help companies remain competitive in an ever-changing business environment.