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How to successfully send a press release in 2023

1. Create a plan: determine what you want to publish and what your goals are with your press release.

2. Create your press release: write a short, concise press release that contains all relevant information. Make sure the press release is compelling and engagingly written.

3. Choose a distribution platform: choose a distribution platform to send your press release to the right media and stakeholders. Some examples are PR Newswire, Business Wire or Marketwired.

4. Send your press release: send your press release to the selected media, stakeholders and other audiences. Don't forget to use the recipients' contact information to ensure they receive your press release.

5. Track performance: check the performance of your press release by tracking media coverage and feedback from target audiences. This will help you see if your press release has achieved the desired success.

Tips for sending out press releases

1. Write your press release in such a way that it is relevant for the respective journalists. Use facts and information that are interesting to their readership.

2. Use a clear and concise headline that reflects the central theme of the press release.

3. Create a press kit that contains all relevant information and informs journalists about your press release at a glance.

4. Send your press release to relevant journalists and media who can cover you and your message.

5. Don't forget to publish your press release on your website, social networks and press portals.

6. Keep in touch with journalists and media to inform them about future developments.

7. Kublish press releases regularly to spread your brand and messages.

8. Be honest and transparent in your press releases and avoid over-promotion.

How to build a press distribution list properly?

1. Define your target groups: First, you need to define your target groups. Identify which media are relevant to your products and services and which journalists and editors you want to target.

2. Create a list of potential contacts: Create a list of potential contacts you want to address. Include the name of the publisher, the name of the editor, and their contact information.

3. Create a media kit: A media kit contains all relevant information about your company and products that you want to provide to journalists. This includes, for example, company descriptions, press releases, logo and photos.

4. Publish your press releases: After you have built your press distribution list, publish press releases on a regular basis to attract media attention.

5. Maintain your press distribution list regularly: don't forget to maintain your press distribution list regularly by adding new contacts and updating old contacts.

What should I keep in mind when writing a press release?

In our checklist on press releases, we have summarized the most important rules and formal requirements for you.

Buying a press mailing list - What to consider?

When buying a press distributor, the first thing you should check is the quality of workmanship. You should make sure that the press distributor is robust and durable. In addition, one should make sure that the press has an easy-to-use operator interface. It is also important that the press is easy to maintain and clean. When choosing the right press distributor, one should also consider the size and capacity of the press. Depending on the requirements, one should choose a press distributor with appropriate capacities. In addition, one should also make sure that the press is easy to transport and install.