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1. Be concise and clear: use short, concise sentences and clear language to get your message across directly and clearly.
2. Stick to the facts: Avoid speculation and stick to the facts to add authenticity to the press release.
3. Use professional headlines: Headlines should be short, informative and encourage the reader to read more.
4. Publish the name of the spokesperson: publish the name of the spokesperson and his/her position to authenticate the content of the press release.
5. Use cross-references: Use cross-references to remind readers of other relevant information or to help them find more information.
6. Add quotes: add quotes from the speaker or other relevant people to make the press release more lively and interesting.
7. Add contact information: add contact information so readers can ask questions or request more information.
1. Use a professional press release template. Make sure your press release has a professional design and layout.
2. Keep your press release short and concise. Avoid adding superfluous information.
3. Use a catchy headline to make your press release stand out.
4. Write your press release in correct German.
5. Publish your press release in the right media channels.
6. Don't forget to provide a contact form for further questions or inquiries about your press release.
7. Publish your press releases regularly to make sure you stay up to date.
8. Create an interesting press release. Avoid adding boring and technical information.
9. Link your press release to your website to attract more visitors.
10. Schedule a press conference and/or press release release to effectively disseminate your message.
1. Make sure your press release is short and concise. Try to state your topic in less than 400 words.
2. Use a simple but informative title that will catch the readers' attention.
3. Make sure you include the most important information in the introduction.
4. Use a factual style and write in the third person.
5. Use consistent spelling and writing style, especially when writing a press release by multiple authors.
6. Check spelling and grammar before submitting the press release.
7. include your contact information so readers can contact you.
When you send your press release by email, there are a few things to keep in mind. The content of the email should be short, informative and concise. Make sure the subject line is appealing and meaningful. Use clear formatting so that the content is uncluttered and easy to read. Avoid text repetition, spam words, and poor grammar.
Use meaningful images to make your email more attractive. Make sure the images are not too large so that the email loads quickly. Also, avoid advertising and irrelevant content in your email.
Include information about your company and contact details so that prospects can easily find more information. Include another link to the press release so recipients can read the entire content. Make sure the email has been double-checked before it is sent.
Use a professional email address that is associated with your company or brand. Avoid using free email services to create a more professional impression. Verify that the email is being sent to the right recipients.
Once the email is sent, check to see if it was successfully delivered. Track click-through rates and open rates to evaluate the effectiveness of your email.
We have expanded our range of services to include PR & public relations and web design & graphics:
In cooperation we now offer services in the field of PR & public relations, such as PR consulting, press and media relations, corporate communications, editing, final editing, proofreading, content produktion & text production.
From the analysis of the actual situation to the development of individual communication strategies and concepts including the planning and realization of communication measures to the establishment, mediation and maintenance of contacts, we help you to achieve more visibility and reach.
In the area of graphic & web design you can benefit from the talent and expertise of experienced web designers and graphic artists - whether it is web design of a corporate website, a website relaunch, web development based on our self-developed content management system or CMS such as Typo3, WordPress, jimdo, joomla, etc.. Our experts are also available for the production of infographics and logo design.
You need high-quality press photos, company photos or aerial photos, e.g. of your company headquarters?
In cooperation with nationwide partners, we offer you in the future, in addition to drone shots, the production of explanatory films, image films and the production & editing of web videos, e.g. for YouTube or employee or applicant recruitment funnels.
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