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1. Make sure your press release is short and concise. Try to state your topic in less than 400 words.
2. Use a simple but informative title that will catch the readers' attention.
3. Make sure you include the most important information in the introduction.
4. Use a factual style and write in the third person.
5. Use consistent spelling and writing style, especially when writing a press release by multiple authors.
6. Check spelling and grammar before submitting the press release.
7. include your contact information so readers can contact you.