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How do I write a good press release?

02/06/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Start with a meaningful title.

2. Give a brief summary of the topic, including the place and time.

3. Explain the details of the event.

4. Include relevant details such as important people, companies, products, etc.

5. Mention the value of the event to the public.

6. Include contact information if more information is needed.

7. Include a quotable quote from an expert or important person.

8. Conclude the message with a closing statement.

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What should the structure of a press release look like?

02/01/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Header: This should contain the name of the company, the headline of the press release, and the place and date of publication.

2. Introduction: the introduction should contain a short and concise sentence summarizing the content of the press release.

3. Main body: The main body describes the details of the topic. All relevant information should be included here.

4. Conclusion: at the end of the press release is the conclusion, which provides a brief summary and contains a clear statement.

5. Contact details: At the end of the press release, the contact details of the company or the person who can provide further information on the topic are given.

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How to take your public relations to the next level

01/29/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Invest in social media: Social media is an essential part of your public relations. Create quality content and make sure it is updated regularly.

2. Write guest posts: Guest posts are a great way to reach new audiences. Find relevant blogs and offer your expertise to write a post.

3. Email marketing: email marketing is an effective way to spread your message and reach an audience. Create high-quality emails that contain important information and send them regularly.

4. Use influencer marketing: influencer marketing can be a great way to reach new audiences. Find relevant influencers in your industry and offer them a partnership.

5. Host events: events are a great way to showcase your brand and make a personal connection with your customers. Find an appropriate event type and plan an event that fits your brand.

6. Be active: Be active in the public eye. Write articles for trade publications, speak at conferences and events, and participate in discussions on social media. This will help you get noticed and make a positive impression.

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Sending a news release by e-mail - tips & tricks

01/22/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Use understandable language, avoid technical jargon and formulate your press release briefly and concisely.

2. Create a short, meaningful headline that reflects the essence of the message.

3. Mention details such as location and time when relevant.

4. Make sure the message is relevant to the target audience.

5. Link to further information where possible.

6. Include a professional logo/photo if possible.

7. Include contact information so journalists or readers can ask questions.

8. Make sure the content of the message is accurate.

9. Compose an email that includes the press release as an attachment.

10. Compose an email that invites the recipient to view the press release.

11. Compose an email inviting the recipient to forward the press release to their contacts.

12. Use a professional email signature with your name, contact information and logo.

13. Include a list of recipients so you can see who received the email.

14. Test the email before you send it to make sure it works properly.

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The best press release is useless if it is not disseminated

01/12/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The best press release is useless if it is not distributed. Therefore, it is important that you send it to a wide audience. To do this, you can send the press release to daily newspapers, online media, news agencies, and radio and television stations. You can also create a press kit that includes the press release and other information about your company, service or product. You can send this folder to journalists and bloggers to attract attention. To increase the visibility of your press release, you can also publish it on your website, social networks and other press services.
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