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Free press portals are a relic of the 2000s. The general opinion is that hardly anyone even reads or looks at the press releases posted there.
Neither the user numbers, nor the reach of these providers justify relying solely on this channel for a press release. In addition to the sometimes questionable quality or reliability of other press releases or publishers on these platforms, which can have a negative impact on your own company, your press release may also not appear in Google News. Also, the probability that local, regional or national media will pick up your story or news from there is extremely low. It is better to be able to send press releases directly to the relevant editorial offices.
With our Media & PR Database 2022, you have access to the editorial addresses of over 16,000 media outlets in the German-speaking world.
Many founders know the problem: You have spent months or even years developing a new product and are now looking for potential customers.
In this case, we have two products to help founders get off to a good start in self-employment: Firstly, our Media & PR database with over 16,000 German-language media for establishing contacts and sending press releases to draw attention to your new product or company, and secondly, our company database, which allows you to find potential customers for your product or services cost-effectively and in a time-saving manner, while at the same time monitoring the market and thus your competitors.
If you do not want to print and send your postal mailings yourself, simply use our lettershop service. You deliver the content of the mailing in pdf format, we take care of the rest - printing, postage and shipping included.
Because of our fair prices, the unit costs per address are more favorable, thus allowing you to send more mailings, e.g. several thousand, quickly and easily, and thus to gain more new customers.
For more information about our media & PR database or company database, please click here. If you have any questions, please contact us via our contact form or by phone.
In order to build up a press distribution list that is effective for your company, a number of points must be taken into account. In addition to the thematically and geographically appropriate orientation or the recipient circle, it is necessary to keep the press distribution list up to date and to constantly expand it. Because the more recipients your press releases or news have, the higher the probability of being considered with your story in an article.
Basic should be first the main editorial email addresses, which are supplemented by personal email addresses of thematically suitable journalist:inside and/or Repoerter:inside. Our Media & PR Database 2022 with over 16,000 entries in Germany, Austria and Switzerland is a good basis for this. Your contact database can additionally be expanded with contacts from LinkedIn & Xing, any trade fair appearances or existing media contacts.
The question of whether you should formulate your press release yourself or have it formulated externally cannot be answered in a general way.
However, PR newcomers in particular should pay attention to a few factors so that the press release can fulfill the desired purpose and attract attention. As everywhere else, practice makes perfect and typical beginner's mistakes should be avoided.
We have therefore compiled a checklist for the structure and content of a prototypical press release, which covers both the obligatory information and gives tips on the concrete structure.
Is your press release already ready to send out? Here you will find further information on our media & PR database and the contact details of over 16,000 media outlets in Germany, Austria and Switzerland.
1. Check for formalities:
- Writing of the press release according to the rules of the press.
- Complete indication of the sender's contact details
- Use of a correct form of address
2. Check for accuracy:
- Correct statement of facts
- Correct citations
- Correct use of abbreviations and technical terms
3. Checking the legal situation:
- Obtaining permission from the author, if necessary.
- Check for copyright infringements
- Checking for violations of personal rights
4. Check for clarity:
- Introduction should clearly indicate what it is about
- Structured outline
- Comprehensible wording
- Use of pictures, graphics and attachments
5. Distribution check:
- Choosing the right distribution list
- Selection of the appropriate media
- Preparation of a press kit for the media representatives
6. Final check:
- Reading of the press release by a neutral person
- Checking for typing errors and spelling
- Check for comprehensibility