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1. Check for formalities:
- Writing of the press release according to the rules of the press.
- Complete indication of the sender's contact details
- Use of a correct form of address
2. Check for accuracy:
- Correct statement of facts
- Correct citations
- Correct use of abbreviations and technical terms
3. Checking the legal situation:
- Obtaining permission from the author, if necessary.
- Check for copyright infringements
- Checking for violations of personal rights
4. Check for clarity:
- Introduction should clearly indicate what it is about
- Structured outline
- Comprehensible wording
- Use of pictures, graphics and attachments
5. Distribution check:
- Choosing the right distribution list
- Selection of the appropriate media
- Preparation of a press kit for the media representatives
6. Final check:
- Reading of the press release by a neutral person
- Checking for typing errors and spelling
- Check for comprehensibility