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Minimum price, maximum effect - The press release and its dispatch to editorial offices

01/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A press release is an important communication tool to inform about own products, services or other company news. It is a fast and efficient way to convey information to many people in a short time.

Sending the press release to the editorial offices is the decisive step in reaching the widest possible audience. Here, it is important to address the widest possible target group in order to achieve the greatest possible response. For this purpose, it is necessary to send the press release to media houses, agencies, editorial contacts and other interested parties.

In order to optimize the dispatch of the press release, it is advisable to send a professional press release directly to the editorial offices. This ensures that the press releases end up in the right hands and increases the chances of publication.

It is also possible to send press releases by e-mail or by post. Here it is important not only to have the right addresses, but also to know the right contacts. Professional press work is therefore essential here in order to achieve the highest possible success rate.

Press releases can also be sent out via special distribution services. These services make it possible to send the press releases to many media houses and editorial offices at once. The advantage of this is that the press releases can be sent without much effort and at minimal cost.

Ultimately, it is important to always pay attention to quality when it comes to press relations. A good press release sent to the right addresses increases the chances of success and can be a worthwhile investment.

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01/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
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Sample press release - How to achieve your goal

12/30/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A press release is an effective way to attract attention to your company or brand. A press release is a formal communication to the media in which you release a news item that you want everyone to know about. A press release can be an invitation to an event, an announcement of a new product or service offering, or an announcement of an important event.

To write a successful press release, you first need to choose a topic that will grab the attention of readers. Then, you need to make sure you provide all relevant information about the topic, including the names of the companies and people involved, the event location, date and time. A press release should also include quotes that come from the people involved to add credibility to the message.

Once the press release is written, you will need to forward it to relevant media outlets. Select a list of media outlets most likely to reach your audience and contact them either directly or through a press portal. Finally, make sure your message reaches a wide audience by sharing it on your website and social media.

With a good press release, you can do extensive public relations and effectively market your company or brand. If you follow the steps above, you can be sure that you will get the best result.

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How to write a press release that attracts media attention

12/30/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Start with a hook. Start your press release with a hook that will grab the reader's attention. This can be a headline that sparks curiosity or a special event or news item you want to share.

2. Use a simple, clear style. Write in short, concise sentences and use simple words to get your point across. Avoid jargon and unnecessary words to give readers the clearest text possible.

3. Summarize your press release as succinctly as possible. As a rule, a press release should be no longer than 500 words. Try to present all relevant information in a short but concise text.

4. Include a catchy conclusion. Use a summary statement to round out your press release and encourage the reader to read further or contact you.

5. Don't forget to include your contact information. Include your contact information at the end of your press release so readers can contact you if they have further questions.

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Public relations simply explained

12/29/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Public Relations (PR) is the art of shaping the relationship between an organization and the public. It involves the creation and dissemination of content aimed at presenting a positive image of the company. This includes issuing press releases, organizing press conferences, and developing media strategies. PR can also help to increase interest in a company and attract new customers.
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