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1. Start with a hook. Start your press release with a hook that will grab the reader's attention. This can be a headline that sparks curiosity or a special event or news item you want to share.
2. Use a simple, clear style. Write in short, concise sentences and use simple words to get your point across. Avoid jargon and unnecessary words to give readers the clearest text possible.
3. Summarize your press release as succinctly as possible. As a rule, a press release should be no longer than 500 words. Try to present all relevant information in a short but concise text.
4. Include a catchy conclusion. Use a summary statement to round out your press release and encourage the reader to read further or contact you.
5. Don't forget to include your contact information. Include your contact information at the end of your press release so readers can contact you if they have further questions.