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What are typical mistakes when distributing press releases?

03/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Here are some typical mistakes that companies can make when disseminating press releases:

Not having a clear objective: As with creating the press release, it is important to have a clear objective when it comes to disseminating it. If you don't know what you want to achieve, you won't be able to take targeted action.

Wrong distribution channels: a press release should be distributed through the right channels so that it reaches the right target audience. If you distribute your press release through channels that are not used by your target audience, it will not receive attention.

Insufficient research: if you target the wrong journalists, editors or publications, your press release will not be noticed. Carefully research which journalists and media are relevant in your industry and send your press release to them specifically.

Impersonal address: If you send your press release with a general address such as "Dear Sir or Madam", it will often be ignored. Personalize your address and include the name of the journalist or publication.

Incorrect timing: If you send your press release at an inappropriate time, it may not get noticed. Pay attention to current issues and events in your industry and send your press release at an appropriate time.

Don't follow up: It is important to contact recipients after sending the press release. If you don't follow up, you won't receive any feedback or coverage.

By avoiding these typical mistakes when distributing press releases, companies can increase their chances of successful publication and coverage.

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How to write a good press release

02/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Make sure your press release has a catchy title. It should appeal to the reader and make them want to read the rest of the message.

2. Summarize the content of your press release briefly and concisely. Avoid more than four or five sentences.

3. Don't forget to mention your contact information so that readers can get more information about you.

4. Include a picture or a video to catch the readers' attention.

5. Avoid clichés and phrases that are not aimed at readers.

6. Avoid including too many details in the press release. Make sure you summarize the most important information in a short and concise way.

7. Don't forget to include a link to your company or website.

8. Make sure your press release is as short, concise and catchy as possible.

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How to publish press releases in a targeted manner

02/27/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Identify your target audience: Before you publish a press release, it is important that you identify your target audience. It is important that you know who your target audience is and how best to approach them.

2. Select a press agency: It is important to select a press agency that meets your needs and can assist you in getting your press release out.

3. Design a strategy: you need to develop a strategy to target your press release. This will allow you to ensure that the press release appears on the right channels at the right time.

4. Select the right channels: To target your press release, you need to select the right channels for your message. This may require some research, as you need to think about which channels are best for your target audience.

5. Build a network: It is important that you build a network to help you get your press release out. This includes blogs, social media, and other web or print media.

6. Publish regularly: if you publish press releases regularly, you can ensure that your target audience is constantly aware of your company. This increases your visibility and the likelihood that your message will be read.

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Which platforms are best for press release distribution?

02/27/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Social media such as Twitter, Facebook and LinkedIn are best suited for disseminating press releases, as they have a wide reach and it is easy to send messages to a wide audience. In addition, press releases can also be published on special press portals to which many journalists and editors subscribe. These platforms also offer additional opportunities to distribute press releases on other platforms, e.g., through email marketing or PR tools.
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How to send press releases to the media

02/23/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Develop a press release that contains a newsworthy message about your company. Make sure the press release contains relevant facts and interesting information.

2. Write an introduction that draws readers' attention to the press release. Make sure you highlight key information and create an incentive to read on.

3. List all contact information to send the press release to the media. For most media, you will need an email address, fax number and phone number.

4. Design a distribution list to send out your press release. Distribute the press release to all relevant media you think might be interested.

5. Contact editors to make sure they receive your press release. Make sure they have read and reviewed your press release.

6. If the editors are interested, set up an interview. Make it clear that you and your company are willing to provide more information if needed.

7. Track how your press releases are received by the media. Pay attention to media coverage and the results your press release has generated.

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