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What are typical mistakes when distributing press releases?

Here are some typical mistakes that companies can make when disseminating press releases:

Not having a clear objective: As with creating the press release, it is important to have a clear objective when it comes to disseminating it. If you don't know what you want to achieve, you won't be able to take targeted action.

Wrong distribution channels: a press release should be distributed through the right channels so that it reaches the right target audience. If you distribute your press release through channels that are not used by your target audience, it will not receive attention.

Insufficient research: if you target the wrong journalists, editors or publications, your press release will not be noticed. Carefully research which journalists and media are relevant in your industry and send your press release to them specifically.

Impersonal address: If you send your press release with a general address such as "Dear Sir or Madam", it will often be ignored. Personalize your address and include the name of the journalist or publication.

Incorrect timing: If you send your press release at an inappropriate time, it may not get noticed. Pay attention to current issues and events in your industry and send your press release at an appropriate time.

Don't follow up: It is important to contact recipients after sending the press release. If you don't follow up, you won't receive any feedback or coverage.

By avoiding these typical mistakes when distributing press releases, companies can increase their chances of successful publication and coverage.