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Reduce distribution costs sustainably

12/08/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Make a detailed analysis of your distribution costs. Check how much money you spend on certain activities, how much revenue they generate and how profitable these activities are.

2. Examine your sales processes and identify possible improvements. For example, look at whether automating processes can help you reduce costs.

3. Use technology to optimize your sales processes. For example, invest in customer relationship management software to better understand your customers and generate more sales.

4. Train your employees in sales skills and give them the tools they need to do their jobs more efficiently.

5. Create a clear sales strategy and approach to focus your efforts and reduce costs.

6. Focus on your core markets. Focus your efforts on the markets that bring you the highest sales and profits.

7. Use the Internet and social media to reach your potential customers and reduce costs for traditional sales.

8. Make use of cost calculations to verify the profitability of your sales activities.

9. Review and improve your sales materials to create a professional brand and generate more sales.

10. Use appreciation programs to retain your customers and generate more sales.

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What are the biggest mistakes as a sales manager?

12/08/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Insufficient understanding of the customer's needs: If a sales manager does not understand what the customer really needs, it is difficult to provide a good solution.

2. Insufficient knowledge of the competitive landscape: A sales manager needs to know about the competition to have a better understanding of the market niche.

3. Insufficient communication and negotiation skills: A sales manager must be able to effectively communicate and negotiate with customers to win business.

4. Insufficient understanding of customer relationship management software: a sales manager must know how to effectively use the software to better manage customer relationships.

5. Insufficient understanding of the sales process: a sales manager needs to know the sales process to target the right customers and sell effectively.

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Approach conversion tracking the right way - what matters

12/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Identify your goals: Before you start tracking, you need to be clear about what you want to achieve. Define specific goals you want to achieve with your conversion tracking strategy. These can be, for example, generating more traffic to your website, making more sales, or generating more leads.

2. Use the right tools: There are a variety of tools that can help you implement your conversion tracking strategy. Choose the ones that work best for your goals.

3. Measure success: to measure the success of your conversion tracking strategy, you need to define appropriate metrics. These include, for example, cost per click, cost per lead or cost per acquisition.

4. Optimize continuously: Once you have implemented your conversion tracking, you should regularly check the results. Based on the results, you can then further optimize the strategy to achieve better results.

5. Remind your customers: To make your conversion tracking strategy successful, you need to send regular reminders to your customers. For example, remind them about a product or service they can buy, or an offer they can take advantage of.

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More inquiries - How to become a lead magnet and get more deals & sales

12/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Lead magnets are an important tool for driving more inquiries and more closings. A lead magnet is a type of incentive offered to prospects to help them enter your sales process. It can be offered in the form of a report, an e-book, a checklist, a webinar, a free product, or some other value.

To get more inquiries, you need to promote your lead magnet in a number of ways. These include creating a landing page, posting on social media platforms, developing an autoresponder email flow, creating content that promotes your lead magnet, and developing paid ads.

Once you get visitors to your landing page, you need to engage them with a simple but effective message that motivates them to get your lead magnet. To do this, you need to do the following: explain why your lead magnet is valuable and how it can help customers. Make it clear that it's free, but still provides real value. Finally, use a clear call-to-action, such as "Click now to get access."

Once you've gotten visitors to receive your lead magnet, you need to engage them in a sales process. To do this, you can ask them to navigate your website, receive a follow-up email, attend a webinar, or take some other action.

Lead magnets are an important tool for driving more inquiries and more closings. If you use them correctly, you can attract more customers and increase your sales.

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Google Maps for Business - Your business listing and integration on your website

12/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Google Maps for Business is a simple and inexpensive tool to create and manage your business listing and enable the inclusion of maps on your website. With it, you can easily let your customers find the way to your business. Moreover, using Google Maps API, you can also embed interactive maps on your website where customers can see your location and the direction to your business. This way you can help your customers find you, which can lead to more sales.
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