News / Blog: #pareto

Who are our products & services aimed at?

Who are our products aimed at? Who is the target group of Fischer | Data Science.?

There are around 15,000 startups every month in Germany alone. All founders of new businesses & startups that have a supra-regional focus need, in addition to their own website for the optimal start into self-employment, tools that save them valuable time, e.g. for research, so that they can concentrate on their core work (i.e. product development, marketing/sales, PR/public relations). This is where our products come in.

In addition, more established companies and organizations such as foundations and associations or societies also have a constant need to maximize their media presence as well as data around for fundraising to achieve their goals.

Google Ads are dead - Why Google advertising in B2B will no longer work in 2023

Google Ads will still work in 2023, but it is likely that performance will decline for B2B companies. Google Ads is a very expensive way to advertise, and costs will likely continue to rise. In addition, competition in this space will continue to increase as more companies try to promote their products through Google Ads. In addition, Google Ads will become more and more focused on ad creation, segmentation and campaign optimization, which means that companies that don't have the resources, technology and skills to use these things effectively will have a hard time getting competitive results. It is likely that companies operating in the B2B market will need to change their strategy and move to other methods of generating leads and sales, such as content marketing, SEO, email marketing and social media marketing. These strategies are less costly than Google Ads and may prove more effective in the medium term.

Make a career in sales - company car and earn five figures or be free?

It all depends on your personal goals and preferences. If you have a strong interest in sales and financial security and material rewards are important to you, a career in sales may be a good option. On the other hand, if you prefer more freedom and flexibility and greater control over your schedule, another path may be a better choice. Both can be very rewarding options, but it's important that you make the decision that best fits your goals and values.

Content marketing for more leads? What you should consider

Many B2B companies, agencies and service providers wonder how you can achieve more customer inquiries, leads and sales without increasing your online marketing budget - i.e. Google Ads budget, for example.

One viable way is so-called content marketing. The goal of content marketing is to attract interested parties and potential buyers or customers for your products and services by means of texts (content) like a magnet. This is done with short informative texts, with the help of which you provide your future clientele with a free sample of your competence and expertise. In this way you establish trust and the customer an initial relationship with your offer.

It is important to optimize the texts or your content directly with regard to search engine findability, i.e. they should be created directly search engine optimized (SEO optimized). All thematically relevant keywords must be included in the text. In addition, it is a good idea to use the search queries in question form (Ex. "How to create a press release?"), which potential customers might enter in the search engines such as Google, as headings or subheadings in order to achieve more organic search hits and thus website visitors.

If the texts you create or have written as part of content marketing are thematically relevant, entertaining as well as search engine optimized, there is a good chance that you will receive relevant search queries in the search engines such as Google or Bing - and thus free website visitors - in the future.

You do not have time to create texts for your website, advertising texts (so-called copywriting) or product descriptions? Contact us for a no-obligation quote.

Earn 1000 Euro per day - Only possible as an entrepreneur?

No, it is possible to earn an income of 1000 euros per day without being an entrepreneur. Some professions, such as doctors, lawyers, consultants and sales managers, can earn such an income without being self-employed. Some people can also earn such an income by investing, working on the Internet or doing real estate business.