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How does acquisition work as a self-employed person?

12/23/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
As a self-employed person, you need to build a network to attract new customers. It is important that you promote your services and products to the right target groups so that you reach potential customers. For example, you can use social media channels, online advertising and other marketing strategies to do this. You can also approach potential customers directly and pitch your product or service. It is also important that you provide your customers with good customer service and use a professional sales strategy.
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How to create a digital product and sell it on autopilot

12/20/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Decide what product you want to sell. It can be an e-book, a video course, an online course, a software program, or any other digital product.

2. Develop your product. If you are creating an e-book, make sure it is well-researched, interesting, and informative. If you're creating a video course, make sure the videos are educational and look professional.

3. Create a sales page. You should create a professional sales page that highlights the benefits of your product and includes a simple order form.

4. Create an email marketing campaign. This will allow you to make your target audience aware of your product and keep them updated on new features and offers.

5. Use affiliate marketing. You can allow others to promote your product and receive a commission for each sale.

6. Use automation tools. Automation tools like autoresponders and social media tools can help you run your sales on autopilot.

7. Measure and optimize your campaign. Use the data you collect about your campaign to optimize it and increase your sales.

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Launching Your Own Partner Program - What to keep in Mind

12/19/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define clear goals: Before you start your affiliate program, you first need to think about what you want to achieve with your program. Goals can be, for example, the expansion of the customer base, the increase in sales or the generation of more traffic.

2. Develop an attractive affiliate program: in order for your affiliates to decide to join your program, you need to make them an attractive offer. Consider creating your own brand to promote the program or offer a special commission for successful sales.

3. Select the appropriate partners: To make the program successful, you need to choose the right partners. This depends on your business model, target audience and brand. It is important that the partners fit your business and image.

4. Offer support: To help your partners work together smoothly, you should offer support in the form of promotional materials, training or technical assistance.

5. Measure the results: To find out if your affiliate program is successful, you need to measure the results. Be as detailed as possible to find out which affiliates are the most successful and where improvements can be made.

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Conversion optimization of online stores - with these measures you increase sales & turnover

12/19/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Test different pricing models: If you offer a product or service that is made up of multiple parts, you can try different pricing models. For example, instead of individual prices, you can offer a package price to give customers a better deal.

2. Create a user experience: make sure your online store is easy to use and user-friendly. A poor user experience can lower your store's conversion rate.

3. Make sure you have a Responsive Design: Responsive designs are important for customers as they are able to display correctly on any device, including smartphones and tablets.

4. Use cross-selling strategies: cross-selling is a great way to increase your sales and conversion rate. This strategy allows you to offer your customers products or services that can be combined with those they have already purchased.

5. Use upselling strategies: upselling is another effective strategy to increase sales and conversion rate. Upselling allows you to offer your customers an upgrade to a better product or service.

6. Use clear navigation: make sure your store has a clear navigation so that your customers can easily navigate through the different pages.

7. Use a customer loyalty program: create a customer loyalty program to give your customers a reason to buy your product or service again and again. This will make them feel valued and may even make them spend more than they originally planned.

8. Provide live chat: Live chat is another effective strategy to increase conversion rate and sales. With a live chat, you can help your customers immediately and assist them with any questions or problems.

9. Create a newsletter: A newsletter is a great way to inform your customers about all new products and services. This will help them stay up to date, which in turn will increase the chances of them buying something.

10. Add a social media strategy: social media is a very effective strategy to increase your sales. So create a social media strategy to reach out to your audience and attract more customers.

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The 80/20 Rule - The Pareto Principle as a Lever Tool for Every Successful Entrepreneur

12/19/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The 80/20 rule, also known as the Pareto principle, is an important tool for any successful entrepreneur. It states that 80% of the result is achieved by 20% of the effort. In other words: By focusing on the 20% of activities that produce the most result, you can get the most benefit from your efforts.

The Pareto Principle can be applied to many areas of entrepreneurship. For example, you can use it to figure out which advertising tools work best. By measuring results and figuring out which advertising mediums deliver the best results, one can focus on those that provide the most benefit.

You can also use it to figure out how to best use your time. By focusing on the tasks that provide the most benefit, you can make your time more efficient and productive.

The Pareto Principle can also be used to figure out which clients get the greatest results. By analyzing the data and figuring out which customers bring in the most revenue, you can focus on those that bring in the most value.

The Pareto Principle is a useful tool to help business owners maximize results and make their efforts more efficient. By focusing on the 20% of activities that bring the most value, you can maximize results and make your business more successful.

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