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News / Blog: #optimization

How does order acquisition work for freelancers?

04/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Commission acquisition is an important step for freelancers to be successful. Here are some tips that can help:

Create a portfolio: A portfolio is a great way to show potential clients what you can do. Show off your best work and add testimonials.

Use social media: Social media is a great way to market yourself and reach potential clients. Create profiles on platforms like LinkedIn, Twitter or Instagram and post regularly about your work.

Network.

Network: network with other freelancers or people working in the industry. Attend events and conferences to network and meet potential clients.

Search Engine Optimization: make sure your website is well optimized so potential clients can easily find your services. Also, use Google My Business to improve your presence in local search.

Make sure your website is well optimized.

Email acquisition: Write personalized emails to potential clients introducing your services. Be polite and respectful when doing so, and don't impose.

Use contracting platforms: Sign up for platforms like Upwork or Freelancer.com to find potential clients. However, be prepared to pay a commission for the referral.

Build trust.

Build trust: Build trust with potential clients by helping them understand their needs and solve problems. Also, give them a clear idea of what they can expect from you and make sure you deliver your work on time and in good quality.

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What is organic lead generation (OLG)?

04/06/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Organic lead generation (OLG) refers to the practice of attracting potential customers in a natural and non-paid way by creating content and offers that are relevant and interesting to them. Unlike paid lead generation, which involves placing ads to drive traffic to a website, organic lead generation uses strategies such as search engine optimization (SEO), content marketing and social media engagement to drive traffic to the website and attract potential customers. The goal is to generate high-quality leads by convincing potential customers of your products or services, rather than flooding them with advertising.
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What advantages does the use of data science and artificial intelligence offer companies, e.g. in marketing and sales?

04/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The use of data science and artificial intelligence (AI) offers companies numerous advantages in various areas, especially in marketing and sales. Here are some examples:

Personalization: By using AI systems, companies can provide customers with personalized offers and recommendations. By analyzing and processing the preferences, needs and behavior of customers, companies can offer tailor-made offers and thus increase customer satisfaction and loyalty.

Audience analysis: Data science and AI systems enable companies to perform comprehensive analyzes of the audience. By using data sources such as demographic data, behavioral patterns or purchase histories, companies can better understand their target groups and develop targeted marketing campaigns.

Automation: AI systems can automate certain marketing and sales tasks, such as lead generation, customer segmentation, or marketing campaign planning. This saves time and resources and allows companies to focus on other tasks.

Prediction and Optimization: By using AI systems, companies can make forecasts and carry out optimizations. For example, they can make predictions about future trends, demand or customer behavior and adjust their offer accordingly.

Increased efficiency: Data science and AI systems can help companies to optimize their marketing and sales processes and make them more efficient. For example, companies can measure the effectiveness of their advertising campaigns or improve their sales strategies based on data.

Cost savings: Companies can save costs by automating and increasing efficiency. In addition, the use of AI systems can help prevent fraud and abuse, thereby minimizing financial losses.

These advantages make it clear that data science and AI represent a valuable tool for companies in marketing and sales to increase the effectiveness and efficiency of their business processes and thus achieve competitive advantages.

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What is a backlink?

03/08/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A backlink is a hyperlink that points to your own website from another website. Backlinks are also known as "incoming links", "backlinks" or "inbound links" and play an important role in search engine optimization (SEO).

Backlinks can be viewed as recommendations or referrals from another website to your own website. If a search engine finds a lot of relevant backlinks to a certain website, it takes this as a positive signal and classifies this website as higher quality and more trustworthy. This can result in the website being listed higher in search results and thus receiving more traffic.

However, it is important to note that not all backlinks are created equal. The quality and relevance of the linking website as well as the use of the backlink can influence the effects on search engine optimization. For example, backlinks from high-quality websites with similar topics and content may be considered more valuable than backlinks from inferior or irrelevant websites.

It's also important that backlinks arise naturally and not as part of unethical or manipulative practices such as buying links or creating an unnatural number of links in a short period of time. In such cases, the search engine can penalize the website and lower its ranking in the search results.

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What is a guest post?

03/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A guest post is a contribution published by an author on a website, blog, or magazine on which he or she does not normally write or publish regularly. The guest post can be written by an expert covering a specific area or topic, or by someone who has a different perspective or opinion on a topic.

Guest posting offers benefits for both the guest author and the host. The guest author can demonstrate their expertise, promote their brand and attract new readers. The host benefits from fresh content, new voices, and different perspectives that can engage their readers and help them expand their audience.

Guest posts are often used in online marketing strategy to improve search engine optimization (SEO) by generating valuable backlinks to the host's website. The backlinks help to improve the website's ranking in the search results of Google and other search engines and increase traffic to the website.

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