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The most important startup marketing measures at a glance

03/12/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a unique brand: Create a unique brand that stands out from the other brands in the market. Define your brand in terms of your customers and the value you provide, and communicate that message to your target audience.

2. Content Marketing: content marketing is one of the most effective marketing actions a startup can take. Create a strong content strategy that appeals to your target market and share your content through social media, blogs, and email marketing.

3. SEO: SEO (Search Engine Optimization) is an important part of marketing. Optimize your website for search engines to show up higher in search results to generate more traffic and customers.

4. Advertising: Place ads in various online and offline media to promote your brand. Limit yourself to those media that best reach your target audience.

5. Collaborations: Another effective way to market your startup is to conduct collaborations with other businesses, individuals or even influencers. This can help you spread your brand and expand your audience.

6. Events: host events to market your brand and make new contacts. This is a great way to showcase your brand and get to know your customers.

7. Social Media: Use social media to connect with your customers and build awareness of your brand. Share interesting content regularly and communicate directly with your audience.

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What do Facebook Ads cost? What click prices you should expect

02/16/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Facebook Ads cost different amounts depending on the target audience, campaign budget, and target definition. The click price for a Facebook ad depends on various factors, including competition for the same audience, the quality of the ad, and relevance to the audience. As a rule, click prices for Facebook ads range from 0.10 to 0.50 euros per click. It's always important to keep in mind that you should spend the entire budget for a campaign not only on the click price, but also on the analysis and optimization of the ad.
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Your way to more new customers in the B2B sector

02/16/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Use search engine optimization to optimize your website for relevant keywords.

2. Create high-quality content that is relevant to your target audience.

3. Create a social media strategy to reach a wide audience.

4. Use newsletter marketing to reach out to potential customers.

5. Use lead generation tools to get more information about potential customers.

6. Create a network of industry peers to get your brand name out there.

7. Be on the lookout for new sales and marketing channels that can help your company attract new customers.

8. Test different advertising strategies and see which works best.

9. Create a customer loyalty program to retain your existing customers and attract new ones.

10. Use online ads to reach a wide audience.

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Setting up an online store - This is what you need to bear in mind

02/01/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a concept:

When creating an online store, it is important to create a concept that includes all the important aspects of the store. This includes the type of store, type of products, target audience, pricing, payment methods, shipping options, customer care and so on. A good concept is the key to the success of the online store.

2. Choose the right platform:

There are various platforms on which you can create an online store. One must consider which platform is best suited to fulfill the desired functions. Often, one can choose between a free platform or a paid platform.

3. Selecting the products:

When selecting the products to be offered in the store, one must consider which products offer the best value for money and what type of products are most in demand. The availability of the products must also be taken into account.

4. Determine the payment options:

It is important to choose the right payment options to ensure that customers can pay for their purchases conveniently and securely. These include credit cards, PayPal, direct debit and others.

5. Determine the shipping options:

Another important aspect is the choice of shipping options. Here, the options need to be carefully weighed to ensure smooth and cost-effective delivery of the products.

6. Customer care:

An essential part of a successful online store is good customer care. This includes answering questions, providing support, and ensuring a satisfactory customer experience.

7. Marketing:

The last important aspect of creating an online store is marketing. This includes SEO optimization, social media marketing, email marketing, ad campaigns, and others.

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Acquisition and marketing for founders and people interested in founding a company

01/26/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Acquisition and marketing are important factors when starting a new business. The goal is to get as many customers as possible and acquire new customers to establish and grow the business.

Choosing the right acquisition and marketing is a challenge. It is important to find the right balance between investment and returns and to develop a plan to achieve the desired result.

It's also important for founders and those interested in starting a business to educate themselves on the various options available. These include search engine optimization, social media marketing, content marketing, email marketing, direct marketing, affiliate marketing and more.

It is important that founders and those interested in starting a business develop a strategy that is tailored to their business and audience in order to achieve the most effective results. They also need to develop a plan to measure results so they know if they are on the right track or if they need to change their strategy.

Another important aspect is that founders and startup prospects use the right tools to track and manage their acquisition and marketing campaigns. These tools can help measure success and understand where to make improvements.

In conclusion, it is important that founders and startup prospects have a clear understanding of how to fund their acquisition and marketing campaigns. They need to know how much they can spend on campaigns, what their options are, and what risks they need to take. This is a fundamental step in realizing the full potential of their business.

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