12/14/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
For years, the click prices for search engine advertising have only known one direction: up.
In the B2B sector, PPC costs of 3-7 euros are not uncommon.
The PPC click price can ruin online marketing if it is not managed properly. If the click price is too high, it may be difficult to make a profit and the company may spend more money than it can earn. To reduce the risk that the PPC click price will ruin the online marketing, companies should carefully monitor and adjust the click price.
It is important to keep the click price as low as possible to get a higher return on investment. To do this, you can take a few steps:
1. Use the right keywords. Choose keywords that are relevant to your target audience and that are not too expensive. Also, avoid generic keywords as they sell at higher prices.
2. Test different keywords. Test different keywords to find out which ones work best. Compare the results and adjust the click price accordingly.
3. Optimize your content. Make sure your content is relevant, interesting and engaging. If your content is not engaging, users will not click on your ad.
4. Use targeting options. Use targeting options such as demographics, locations, interests, etc. to better reach your audience.
5. Use automated strategies. Automated strategies can help you optimize click price and return on investment.
By following these steps, you can control the PPC click price on your online marketing campaign and reduce the risk that it will ruin your marketing.
12/14/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
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