Search engine marketing vs. content marketing - what's the difference?
12/14/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Search engine marketing is a branch of online marketing that focuses specifically on optimizing content for search engines. It includes methods such as keyword research, optimizing meta tags, and creating search engine friendly content.
Content marketing refers to the creation, publication and distribution of content to promote a business or brand. It can include blogs, videos, podcasts, infographics, white papers and more. Content marketing is not only concerned with search engine optimization, but also with audience engagement and promoting brand equity.