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News / Blog: #online-marketing

What are the most pressing issues in online marketing?

09/08/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The most pressing problems in online marketing can vary over time, but some common challenges often remain. Here are some of the most common pressing issues in online marketing:

Data privacy and data protection regulations: With the introduction of laws such as the General Data Protection Regulation (GDPR) in the EU and similar regulations around the world, online marketers face the challenge of ensuring that they are properly collecting, storing and using users' personal data.

Search Engine Visibility (SEO): Constantly changing search engine algorithms make it difficult for companies to achieve good visibility in search results. Optimizing the website for search engines requires continuous adjustments and attention.

Ad blockers and ad blindness: more and more people are using ad blockers to protect themselves from online advertising. This makes it more difficult for brands to reach their target groups via ads. In addition, many users suffer from ad blindness, meaning they often simply ignore online ads.

Increasing competition: the online marketing landscape is extremely competitive. Businesses are struggling to capture users' attention in a flooded online world and to stand out from the competition.

Measurability and Attribution: Accurately measuring and attributing conversions to specific marketing activities can be challenging. Often, users use multiple channels and devices before taking an action, and properly attributing earnings is complex.

Social Media Algorithm Changes: Platforms such as Facebook, Instagram and Twitter regularly adjust their algorithms to present users with more relevant content. This can impact the organic reach of posts and requires brands to make adjustments to their strategies.

Mobile optimization: With the growing number of users using mobile devices, optimizing websites and content for mobile devices is critical. A poor mobile experience can negatively impact user engagement and conversion rates.

Content quality and saturation: High-quality, relevant content is critical to capturing the attention of the target audience. However, as more and more companies produce content, it can be difficult to create standout content that stands out.

Personalization and privacy: users increasingly expect personalized online experiences, but at the same time they are concerned about protecting their privacy. The challenge is to find personalized approaches that are ethical and privacy-compliant.

Technological developments: The rapid development of new technologies such as AI, voice search, and AR/VR opens up new opportunities in online marketing, but also brings with it the challenge of effectively integrating these technologies into marketing strategies.

This list is not exhaustive, as the online marketing landscape is constantly changing. Effectively addressing these challenges requires a combination of strategic thinking, continuous learning and adaptability.

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What do you earn in online marketing?

08/31/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Online marketing salaries can vary depending on specialty, experience, education, industry, location, and area of responsibility. Online marketing includes various aspects such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing and more. Here are rough guidelines for online marketing salary in different regions:

Europe:

Entry or junior online marketing employee: €25,000 - €45,000 per year

Experienced online marketing employee: €45,000 - €70,000 per year

Online marketing manager or subject matter expert: €70,000 and up per year

USA:

Entry or junior online marketer: $40,000 - $60,000 per year

Experienced online marketing associate: $60,000 - $90,000 per year

Online marketing manager or subject matter expert: $90,000 and up per year

It's important to note that these are rough estimates and actual salaries can vary by region, industry and individual factors. In today's digital era, online marketing is critical, leading to a high demand for skilled professionals.

In addition to standard compensation, online marketing professionals may also benefit from performance bonuses, stock options or other forms of compensation. To find accurate and up-to-date information about online marketing salaries in your region and industry

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Why do most B2B online marketing campaigns that are launched fail?

08/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The failure of B2B online marketing campaigns can be due to various factors. Here are some common reasons why most B2B online marketing campaigns fail:

Obscure Objectives: If the campaign objectives are not clearly defined or are too vague, it becomes difficult to measure success and take the right actions.

Lack of audience analysis: If the company does not properly understand the target audience or does insufficient research, the marketing message may not reach or engage the right people.

Ineffective content strategy: The content of a campaign is crucial. If the content isn't relevant, informative, or engaging, it won't resonate with the audience and may not elicit action.

Weak conversion strategy: Driving traffic to the website is not enough. It's just as important to have a clear conversion strategy to convert visitors into customers. If this strategy is absent or ineffective, there will be no success.

Lack of integration of marketing channels: B2B online marketing should integrate different channels such as email marketing, social media, content marketing and search engine optimization to ensure a consistent and effective campaign.

Insufficient budget: If the budget for the campaign is limited, this can limit the reach and effectiveness of marketing activities.

Poor user experience: A confusing website, slow loading times or a complicated checkout process can put off potential customers.

Lack of measurement and analysis: Without thorough analysis and measurement of campaign performance, it is difficult to identify strengths and weaknesses and adjust strategy accordingly.

Strong competitive landscape: In some B2B markets, competition can be very fierce, making it difficult to differentiate yourself.

Seasonality and Market Trends: B2B companies can be affected by seasonal fluctuations or changes in market trends, which can impact the success of their marketing campaigns.

In order to run more successful B2B online marketing campaigns, it is important to consider thorough planning, audience analysis, content strategy, conversion optimization and continuous measurement and adjustment. It's also good practice to monitor and incorporate current marketing trends and best practices in the industry.

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What are no-go's in search engine advertising or online marketing?

08/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

No-go's in search engine advertising or online marketing are certain practices that should be avoided because they violate either search engine guidelines or general marketing principles. Here are some examples of no-go's:

Misleading advertising: placing misleading ads or promising deals that cannot be delivered is unacceptable. Advertising should be transparent and honest.

Keyword stuffing: The excessive and unnatural use of keywords in ads or on landing pages is penalized by search engines. Content should be relevant to users and easy to read.

Lack of landing page relevance: The landing pages that the ads link to should be closely related to the products or services being advertised. A mismatch between ad text and landing page can lead to poor user experience.

Copyright infringement: using copyrighted content without having the necessary rights or permissions is not allowed. This includes images, text, brand names and logos.

Poor user experience: cluttered or slow websites, pop-up ads, auto-playing videos, or other elements that detract from the user experience should be avoided.

Spam and unsolicited communications: sending unsolicited emails, text messages, or other forms of communication without the recipients' consent is considered spamming and is unprofessional.

Neglect of data protection regulations: The handling of personal data must comply with applicable data protection laws. It is important to respect the privacy of users and adequately protect their data.

It is important to note that the exact no-go's may vary depending on the platform, search engine or online marketing channel. It is advisable to carefully read the guidelines of the respective platform and stay up to date to avoid violations.

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Online coaching: How you can work successfully online as a coach

07/25/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Digitalization has led to more and more people working and learning online. Online coaching is one of the opportunities that digitalization has created. As an online coach, you have the opportunity to work with people from all over the world and help them achieve their goals. Here are some reasons why online coaching is so popular:

Flexibility

Online coaching offers flexibility for both the coach and the client. As a coach, you have the ability to work from anywhere in the world as long as you have a stable internet connection. Clients have the option to work from home or from a location of their choice.

Accessibility

Online coaching has become more accessible to people who have not had the opportunity to work with a coach in person due to distance or other reasons. Digitization has created the opportunity for anyone with an internet connection to find and work with a coach.

Cost savings

Online coaching is often more cost-effective than in-person coaching. Since the coach does not have the cost of a physical office or travel to clients, they can offer their services at a lower price.

How do I build a successful online coaching practice?

A successful online coaching practice requires hard work, patience, and a smart strategy. Here are some steps you can take to build your online coaching practice:

Define your niche and target audience: think about the type of coaching you want to offer and who your target audience is. The more specific your niche and target audience are, the easier it will be to reach and connect with them.

Create an engaging online presence: a strong online presence is essential to getting noticed as an online coach. Create a website or blog, use social media to spread your message, and offer valuable content that will appeal to potential clients.

Offer free trial sessions: Offer potential clients a free trial session to convince them that you are the right coach for them. Use this opportunity to demonstrate your skills and build a relationship with your potential clients.

Use online marketing tools: Use online marketing tools such as Facebook Ads, Google Adwords or email marketing to increase your reach and attract more potential clients.

Be professional: As an online coach, it's important to appear professional. Offer a clear coaching process, stick to deadlines, and provide a professional coaching experience to keep your clients happy.

Conclusion

Online coaching is a growing industry that has evolved with digitalization. As an online coach, you have the opportunity to work from anywhere in the world and help people achieve their goals. However, it takes hard work, patience, and a smart strategy to build a successful online coaching practice. By defining your niche and target audience, creating an engaging online presence, offering free trial sessions, using online marketing tools, and presenting yourself professionally, you can build a successful online coaching practice. Use the power of digitalization to succeed as an online coach.

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