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No-go's in search engine advertising or online marketing are certain practices that should be avoided because they violate either search engine guidelines or general marketing principles. Here are some examples of no-go's:
Misleading advertising: placing misleading ads or promising deals that cannot be delivered is unacceptable. Advertising should be transparent and honest.
Keyword stuffing: The excessive and unnatural use of keywords in ads or on landing pages is penalized by search engines. Content should be relevant to users and easy to read.
Lack of landing page relevance: The landing pages that the ads link to should be closely related to the products or services being advertised. A mismatch between ad text and landing page can lead to poor user experience.
Copyright infringement: using copyrighted content without having the necessary rights or permissions is not allowed. This includes images, text, brand names and logos.
Poor user experience: cluttered or slow websites, pop-up ads, auto-playing videos, or other elements that detract from the user experience should be avoided.
Spam and unsolicited communications: sending unsolicited emails, text messages, or other forms of communication without the recipients' consent is considered spamming and is unprofessional.
Neglect of data protection regulations: The handling of personal data must comply with applicable data protection laws. It is important to respect the privacy of users and adequately protect their data.
It is important to note that the exact no-go's may vary depending on the platform, search engine or online marketing channel. It is advisable to carefully read the guidelines of the respective platform and stay up to date to avoid violations.