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How to run an efficient newsletter marketing

01/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Build an email list of potential subscribers. They can come from your website, social media, newsletter subscription, or your company's network.

2. Develop an email marketing strategy to reach your targets and audiences. Define exactly what messages to send to your subscribers and how frequently they will be sent.

3. Use an email marketing tool to manage your email campaigns more easily. These tools help you segment your list, personalize emails, and send automated emails.

4. Create an engaging email design. Use a well-designed template and set a consistent color palette and font to give readers an engaging experience.

5. Add a CTA (call-to-action) to each email. The CTA should be short, concise, easy to understand, and clearly communicate what you want readers to do.

6. Send regular emails to your subscribers. Decide if you want to send every week, every month, or on some other specific date. Keeping your subscribers informed on a weekly basis will help you keep them up to date on new content and offers.

7. Test different email content. Test different subject lines, content, and images to see which ones work best.

8. Measure the results. Measure open and click-through rates to see how successful your campaigns are. Compare the results and adjust your campaigns if necessary.

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Latest News: Why PR monopolists and software dinosaurs will lose customers massively in 2023

12/23/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The PR and software industry is facing fundamental change. While the future of PR monopolists and software dinosaurs is uncertain, smaller, non-established companies and start-ups are expected to gain large market shares in the coming years. We explain why this is so and what implications it will have for the industry below.

First of all, it is important to understand that PR monopolists and software dinosaurs are increasingly prevented from innovating and developing new technologies. This is because they focus their resources on improving existing products and services rather than breaking new ground. As a result, they are unable to adapt to the ever-changing demands and expectations on the industry, making them less and less competitive.

On the other hand, smaller companies and startups are likely to play a bigger role in the market because they have the resources and agility needed to adapt quickly to new trends. This means they are more likely to be able to develop innovative products and services that are one step ahead of the competition.

In addition, customers are becoming more demanding and want more services for less money. This means that PR monopolists and software dinosaurs will have a harder time attracting and retaining customers because they won't be able to offer the same quality and service at an affordable price.

In short, over the next year or two, it is likely that the established PR software vendors will lose customers, while smaller companies and startups will gain a larger market share. This will lead to a fundamental shift in the industry as new technologies and services are developed that offer real value to customers.

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Are you looking for current price lists or advertising rates of newspapers? Thanks to linked media data, you save valuable time

12/13/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Are you looking for current price lists or advertising prices of newspapers? Thanks to linked media data, you save valuable time and get all the information you need about newspaper ads.

You can access price lists and advertising prices for a wide range of newspapers in Germany, Austria and Switzerland on the websites of the individual publishers and on specialized platforms such as ours.

On the publishers' websites, you will usually find a price list with all advertising prices. For some publishers, you have to register on the site to access the price lists.

On specialized platforms such as Mediamarkt.de and Zeitungsannoncen.de, you can also find price lists and advertising prices for the various newspapers. These sites also offer other useful tools, such as the ability to compare different newspapers and get free advice on ad prices.

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What is a news portal?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A news portal is a website where users can read and publish news. Most news portals offer a wide range of news from various sources that users can browse and subscribe to. Some portals also provide a user interface that allows users to create, edit, and publish news.
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What is the news value?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The news value of a news item refers to its novelty, relevance and significance. It describes how relevant and interesting a news item is for the public. It indicates the impact a news item has on readers. The higher the news value, the more valuable the news and the greater the likelihood that it will be picked up and disseminated by the media.
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