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What is network marketing?

12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Network marketing is a form of direct marketing in which distributors sell products or services through referral marketing. These distributors are also referred to as multi-level marketing (MLM) because they extend through multiple levels of sellers. The distributor earns commissions when another distributor sells a product. Network marketing is an effective way to advertise and grow a business. It allows companies to build a broad customer base by marketing their products to a wide audience.
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What is Multi-Level-Marketing?

12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Multi Level Marketing (MLM) is a sales strategy in which a company markets itself through a network of people who act as independent sales partners. These sales partners receive a commission for the sale of products or services and can additionally be rewarded with commissions via a multi-level system if they win new partners for the company.
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Was ist Social Media Marketing?

12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Social media marketing is the use of social networks to market and promote a brand, product or service. It is a form of online marketing in which companies try to attract the attention of potential customers by posting content on various social networks such as Facebook, Twitter, Instagram, YouTube and Pinterest.
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Was ist Social Marketing?

12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Social marketing is a form of marketing that focuses on using social networks and other social platforms to market a specific message or product. It can also be understood as a process aimed at influencing and changing behavior using social networks. It can relate to a variety of goals, from promoting companies or organizations to supporting campaigns to reduce risk and promote healthy lifestyles.
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Back to the roots - How to achieve more in the long term with these dead-end customer acquisition strategies

12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Customer loyalty: Make your customers an offer they can't refuse. Give them bonuses and discounts if they buy from you repeatedly. This strengthens your customer loyalty and helps to gain satisfied customers.

2. Network: Use your network to attract new customers. Reach out to your customers, partners, suppliers and colleagues to tell your story.

3. Cross-selling: give your customers the chance to buy more products or services from you. Offer similar or complementary products and increase your sales.

4. New customer acquisition: use different methods to acquire new customers. For example, use advertising, online advertising, social media or direct marketing.

5. Events: Host events and functions to attract more customers. This can be a conference, a seminar or a trade show.

6. Content marketing: create interesting and quality content to attract more customers. Use different platforms to draw more attention to your business.

7. Customer testimonials: Encourage your customers to recommend your business. This is an effective tool to attract new customers.

8. Customer service: provide excellent customer service. This creates a positive image of your company and helps you attract more customers.

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