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Why you shouldn't start your own agency in 2023 - And what you can do instead

12/30/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

2023 is a difficult year to start an agency. Although there are many opportunities, the challenges are too great to try. The economy is tight, and many businesses are struggling to increase revenue. It can be difficult to attract new clients and maintain a steady income. Instead, you can get involved in the industry in other ways, such as:

1. Take online continuing education courses. By learning about the latest developments in the industry, you can build your skills and prepare for a career as an agency owner.

2. Build a network. Network with other professionals in the industry to share their experiences and ideas.

3. Get an internship. Internships are a great way to get direct exposure to an agency's work and get a feel for the industry.

4. Write a blog. This will allow you to share your expertise and ideas and expand your network.

5. Join a professional organization. This will help you make contacts in the industry and expand knowledge of the industry.

By engaging in these methods, you can develop your skills and prepare yourself to start an agency. Once you have made a name for yourself in the industry, it will be easier to start your own agency.

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Principle 10x - long-term success with content marketing

12/29/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Develop a content marketing strategy: define your goals and choose the topics you want to address.

2. Develop a plan: determine how and when you will create, distribute, and promote your content.

3. Create high-quality content: Make sure your content is relevant and engaging to your target audience.

4. Publish regularly: Plan a set schedule for publishing your content marketing content.

5. Distribute your content: use different channels to distribute your content.

6. Build relationships: Get acquainted with other brands and writers in your field and build a network.

7. Follow the principles of SEO: use relevant keywords and optimize your content so that it is better found in search engines.

8. Segment your audience: select relevant audiences and target your messages accordingly.

9. Measure your successes: track the performance of your content marketing campaigns to see what's working and what's not.

10. Analyze and optimize your campaigns: Look at the results of your campaigns and adjust your strategy accordingly.

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How and where do I find clients as a freelancer?

12/28/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Finding clients for freelancers is not always easy. The best way to find clients is to join a network of like-minded people. This includes social networks such as LinkedIn, XING or Twitter, but also special networks for freelancers, such as Freelancermap.de. It is also possible to find new clients through recommendations and contacts from acquaintances and friends. Another way to find clients is to apply on job boards or on special platforms for freelancers, such as fiverr.com or upwork.com.
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6 tips for effective networking

12/28/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Be prepared: Find out about the network, the attendees and the goals of the event so you have a topic to talk about.

2. Make a good first impression: be friendly and courteous and avoid talking too much about yourself.

3. Be flexible: listen to other participants' stories and be open to new ideas and perspectives.

4. Be honest: be honest in your contacts and don't let anyone believe that you are something you are not.

5. Be clear: be clear about your goals and what you expect from the network to increase your chances of success.

6. Be polite: don't forget to send an email or make a phone call after the contact to get in touch.

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Press relations for law firms and practices - How to expand your client and customer base

12/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Develop a strategy: create a plan in which you describe in detail how you want to expand your client and customer base. Define specific goals and determine how they can be achieved.

2. Create a press release: create a press release telling people about your firm/practice and specific services. Include a profile picture of the attorney/practitioner to add a personal touch.

3. Disseminate your press release: publish your press release in various media, such as online press releases, social media, print media and local newspapers.

4. Create a blog: Create a blog where you report on recent legal developments, new laws, and current cases that may be of interest to your clients.

5. Organize a seminar: organize a free seminar in which you inform about your services, your company and about current legal developments.

6. Build a network: Connect with other attorneys, law students and law firms to expand your client and customer base.

7. Use social media: Use social media to spread your news and draw attention to your firm.

8. Be active: Be active at legal conferences, forums and networking events to get your name and services out there.

9. Create brochures and flyers: Create brochures and flyers to distribute to prospective clients.

10. Give interviews: Give interviews to local newspapers, radio stations and online media to get even more exposure.

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