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Thousands of Euros for a press release? A swan song to conventional press distributors

12/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A press release can be published in various ways, such as via social media, via special press distribution lists, via blogs and also via the company's own online channels. In most cases, however, it makes the most sense to use your own online channel to publish the press release. One can then resort to individual social media platforms, blogs and press distribution lists to spread the word.

By using a variety of avenues, one can ensure that the press release reaches as many people as possible. It is also important that the press release is written in an interesting and engaging way so that it appeals to readers and encourages them to read on.

In addition, you can also try sending the press release through a professional press distribution system. Many of these systems offer free trial periods where you can observe the results before making a decision. In most cases, however, it is not necessary to spend so much money on a press release.

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Latest News: Why PR monopolists and software dinosaurs will lose customers massively in 2023

12/23/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The PR and software industry is facing fundamental change. While the future of PR monopolists and software dinosaurs is uncertain, smaller, non-established companies and start-ups are expected to gain large market shares in the coming years. We explain why this is so and what implications it will have for the industry below.

First of all, it is important to understand that PR monopolists and software dinosaurs are increasingly prevented from innovating and developing new technologies. This is because they focus their resources on improving existing products and services rather than breaking new ground. As a result, they are unable to adapt to the ever-changing demands and expectations on the industry, making them less and less competitive.

On the other hand, smaller companies and startups are likely to play a bigger role in the market because they have the resources and agility needed to adapt quickly to new trends. This means they are more likely to be able to develop innovative products and services that are one step ahead of the competition.

In addition, customers are becoming more demanding and want more services for less money. This means that PR monopolists and software dinosaurs will have a harder time attracting and retaining customers because they won't be able to offer the same quality and service at an affordable price.

In short, over the next year or two, it is likely that the established PR software vendors will lose customers, while smaller companies and startups will gain a larger market share. This will lead to a fundamental shift in the industry as new technologies and services are developed that offer real value to customers.

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Earn money on the Internet - The best online business ideas for 2023

12/20/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Social media management

Social media management is one of the best ways to make money on the internet. You can offer services to businesses that need help managing and growing their social media accounts.

2. Blogging

Blogging is another great way to make money on the internet. You can write about the topics that interest you and generate income through ads, sponsored posts, affiliate marketing and other strategies.

3. Dropshipping

Dropshipping is one of the most profitable ways to make money on the internet. It allows you to build an online business without the risk of owning inventory. All you have to do is promote the products on your website and forward orders to a dropshipper who will ship the orders for you.

4. Affiliate marketing

Affiliate marketing is one of the most commonly used methods to make money online. They earn a commission by helping other businesses market products and services online.

5. Online courses

Online courses are a great way to make money online by sharing your knowledge and skills. You can create online courses that help your target audiences learn a skill or solve a problem.

6. Web design and development

Web design and development is another popular way to make money on the internet. You can use your skills to create or improve websites for businesses and individuals.

7. App development

App development is another great business to make money online. You can use your skills to create user-friendly apps that help businesses and individuals do their tasks more efficiently.

8. SEO Consulting

SEO consulting is another great way to make money online. You can help businesses optimize their websites to appear higher in search engine results.

9. Online tutoring

Online tutoring is another great way to make money on the internet. You can help students improve their knowledge in a particular subject and assist them in their learning process.

10. Digital products

Digital products are one of the best ways to make money on the internet. You can create e-books, digital courses, graphic designs, photos, videos and other digital products and sell them through your website, social media and other online platforms.

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Ads - Why you can't avoid A/B split testing in online marketing to avoid burning money

12/16/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A/B split testing is an effective way to find out which promotions work best. It allows you to test different variations of your promotions and choose some of them that work best. This way, you can spend your money wisely and make sure you're getting the most out of your online marketing. A/B split testing also helps you track the effectiveness of your campaigns and improve results. With A/B split testing, you can better understand your target audience and find out what appeals to them the most. This makes it easier for you to create campaigns that appeal to your target audience and give them what they want.
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How do I get coverage?

12/16/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Coverage can come in a variety of ways. Depending on how much time and money you want to invest in the project, you can get coverage through traditional media such as TV, radio, print media or online media such as social media, blogs or websites. You can also consider advertising and PR activities to attract attention and increase the reported value of the coverage.
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