News / Blog: #media

What is Paid Media?

Paid media is a term used to describe all costs associated with acquiring media exposure, such as the cost of ads on social media, websites, print media, TV and radio advertising, and outdoor advertising. It also includes the costs of creating and marketing ads, and the costs of managing and optimizing campaigns.

What is cross media?

Cross media refers to the combination of several media to achieve a common goal. This includes, for example, the combination of print, TV, radio, online and social media. Cross media exploits the respective strengths of the different media to achieve a goal more effectively. The aim is to increase the reach of a campaign and address the target group again and again.

What is a company entry?

A company listing is an entry in a directory that contains details such as a company's name, address, telephone number and website. These listings can be found on various websites that contain information about businesses. Company listings can also appear in print media, such as telephone directories.

What is the news value?

The news value of a news item refers to its novelty, relevance and significance. It describes how relevant and interesting a news item is for the public. It indicates the impact a news item has on readers. The higher the news value, the more valuable the news and the greater the likelihood that it will be picked up and disseminated by the media.

What is a social media manager?

A social media manager is a person who manages the social media marketing strategy of a company or brand. She is responsible for planning, coordinating and executing actions on social media platforms such as Facebook, Twitter, Instagram, YouTube and others to reach the target audience and promote the brand.