12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Direct mail is a form of advertising in which companies communicate directly with their customers. It usually involves sending promotional materials such as flyers, postcards, e-mails or advertisements to a specific audience. Direct mail can also be done in other ways, such as phone calls or personal visits. In most cases, direct mail is considered a proven way to achieve direct results because companies can respond immediately to customer feedback.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Inbound marketing is a strategic approach that aims to attract and retain potential customers by providing relevant, useful content. It focuses on attracting the attention of potential buyers by creating and publishing high-quality content that is visible through search engines and social media. The goal is to engage potential buyers in the buying process by providing useful information. Inbound marketing can also be an effective way to build a strong brand by establishing a strong presence on social media and by creating a user-friendly, easy-to-navigate website.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Media and communication studies is an interdisciplinary field that deals with the analysis, understanding and influence of communication and media on society. It examines the impact of media on individuals, groups and organizations and is concerned with the production, dissemination, reception and impact of communication and media. It also deals with theories and methods of communication and media research.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Communication research is an interdisciplinary field of research that deals with the analysis, explanation and control of communication between people, groups and organizations. It focuses on topics such as media, language, interaction, social construction, symbolic interaction, culture, and technology. It is also concerned with the dissemination and reception of information in various social and political contexts.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Network research is a research discipline that studies the structure, functioning, and effects of networks. It examines how people and organizations are connected and how these connections influence their behavior. Network research can also be used to study the effects of social networks such as social media, online communities, and other forms of virtual interaction.